Latin American Market Vs. U.S Market Essay Example | Topics and Well Written Essays - 500 words

Latin the Statesn Market Vs. U.S Market - Essay ExampleThe piece discusses the anticipated market positioning of the company in the U.S.A., Mexico and Latin America.The Volkswagen Group of Latin America is at once regarded as the leading automobile company in Latin America (Seume, 2001). This is not the case in the United Sates where there is a lot of competition in the automobile industry. The public has perceived the Volkswagen rider cars as powerful vehicles in Latin America and in the United States. However, Volkswagen currently does not fluff of being a top brand in the U.S. market especially given that its brands have be to be less reliable compared to those of competitors.The U.S. market largely demands products that are highly reliable with a equal of luxury. The U.S. market also places a lot of emphasis on quality. In consideration of the above, Volkswagen should do its exceed to assure its customers in the U.S. market of quality, reliability and moderate pricing. In L atin America and Mexico where the income per capita and disposable income of nationals is cast down compared to the U.S. statistics (Kotabe & Leal, 2001), the company should position itself as an affordable alternative to beautiful cars. The company should thus price its products relatively lower than competitors taking caution to produce more compact cars in view of production costs.The Volkswagen theme in Latin America has set new records as far as sales revenue, vehicle sales and earnings are concerned. The Volkswagen Company has thundered its market share in Latin America as its distribution network has become more robust. In the United States, the company should strive to doubling its market share from two percent to four percent by 2014 (Seume, 2001). Volkswagen in the United States should expand its regional offices due to the predicted high sales. In the U.S., the car manufacturer needs to strengthen its relations with