Marketing Plan Of Toyota Essay

Executive Summary A company of automobiles named Toyota Motor Corporation owned by Australia has a very vast range of cars. There is a part of manufacturing in the industry named as prius car is one of the best hybrid coactions drivers which are best drivers in the environment of today. It also creates a competitive atmosphere between other businesses due to the provision of best  fuel system. In the beginning of the report about the introduction and the background of company is explained. There is a current analysis about the different products, environment and competition of Toyota’s operation. An analysis named as SWOT is conducted to tell about the strength, weakness, opportunities and threats of any business and its environment. The objectives and the strategies can be recognized on the bases of these important factors and complicated issues. For the improvement of the product quality, some plans are thought for the finishing of counsel. For the illustration of the position and the perfo rmance of any product, the presented report has different types of graph of company. Introduction In the world ranking of car manufacturing, Toyota Company has a distinct position in manufacturing and distribution. Good performance and presentation of company is due to the well planned system of company. The company gain many alcove of market with the help of many notable features. One cannot explain the whole construction about the operation of the company. It is also considered as monopoly. This company is one biggest company of Car freighting in the world. Especially in DC, s, the strategies of differentiation presents this company as monopolist almost. Along with it, this system also has some features of oligopoly. The presence of squint competitors like GM is also one of the reasons of this fact. Toyota is eager to see the performance of its rivals and want to confirm its leadership through their actions. Toyota Motor Corporation is also manufacturing minivans, passenger vans, diversion and sports automobiles throughout the world. There are 45 manufacturing companies and 12 foundry of Toyota officially attached in Japan. From the year of 2010, this corporation is doing work on its program of deliberately global vision. Policies like good’s recycling and posture of pro-environment are also illustrated by this program. It also has a new idea to give latest and new chances to the markets of Asia by giving them respect. It also has a goal of getting 35% of automobiles by Spout of the newly  established markets. In the markets of Asia, it’s the ides of the Toyota Company to give honor to the different people from different communities. And spout the newly developed markets to have almost 35% of automobiles. There is need of local production of the automobiles for local customization. Toyota has an honor of becoming the first manufacturing organization in the year of 1990. The main focus of Toyota Company for establishing local markets is on Europe, Asia and North America. On the bases of cost efficiencies, Toyota has responded very fast by pass through the regional and trade hurdles. Toyota laid more stress on its reputation and image. In America, the cost of Toyota products is not affordable. But customer depends and trusts on the product of Toyota so it is completing its journey successfully. Toyota Company gain first rank in the year of 2007 as well as in the year of 2008 in the sailing of cars. There are two distinct duties on Toyota. Due to its hybrid products and items, Toyota is going ahead in competition. Although eco-friendly consumers are asking for newly established brands it is the aim of Toyota to produce new models with advance technology. Another opportunity of Toyota is to make unused market for youth. A motivating revolution is introduced by Scion. There are some indicators like product designing, product marketing and credit help will considered as a great chance in future. The large population of china has identified and the purchasing power and business of Toyota increased. In this way it’s easy for china to establish its main office in china. Due to the economic development in South America, it increases the purchase of full size Toyota’s trucks. Full sized SUV of Toyota is demanded increasingly in Middle East. This is the result of appreciation of Toyota. According its efficient export system, Toyota is acting. Among the total 500 companies, Toyota is the 5th best company. In international strategies, Toyota is become successful. There is many strategies made by Toyota. There is a clear concept of production, marketing and supply. The important and compulsory key points of Toyota are its production as well as improvement system. The concepts which make the company strong are Kaizen and new themes of many areas. To establish the chain or link of supply, management of inventory, capabilities of production and planning method there is a system of TPS (Toyota production system). For the domination of Toyota upon all around  the Toyota industry TPS make it powerful. Basically, Toyota was firstly established in Japan and soon spread its root all around the world. There is no doubt about the domination of Toyota all around the world. There are some targets of Toyota like establishment of long term growth, for making the friendly relations with people, society and whole environment. Toyota is also providing the chances of employment in America. To achieve the higher place in international market, mostly common issues like social, economic and cultural give permission to place equity. Strategic Plan and focus For the overall affects for the planning for Toyota, there are three main points for our focus. They are as follows, Mission Statement of the Company Prosperous and developed society with the help of automobiles is the aim of Toyota Corporation. For this purpose, the company is struggling for a developed and growths for long period for harmonize with all the important aspects, the prominent atmosphere, international bargain, homegrown communities and international stake holders. The Goals of the Company The every model which is sold in the market, the company gives offer about the alternation of hybrid. In this way company achieve its goal of sailing 1 million of hybrid automobiles within a year. And company was succeeding by achieving this goal in the year of 2012. In the year of 2011, in six different fields, Toyota Company is improving its plans. The fields are like changes in energy and climate, air quality, substance concerned, resources utilization and recycling and social cooperation. In the decreasing carbon dioxide company is playing vital role. By seeing the values of fuel economy, the company believed in doing combine actions. Core Competencies and Competitive Advantages For getting a better economic sustainable position, company is working with  the help of international market. Company is started to invest in different kinds of strategies so that the company can get its targets with the help of latest technology. Company is full with the experts so they do research on all the aspects which are the fact that keep this company on the top. There is a large network of its distributions which help it to reach on the top. Situation Analysis We can give the credit to internal environment which have the ability of high efficiency and ranking of quality. The companies which are famous in competition, it give them greater importance and top class management. For the understanding the whole position of company, we can use an analysis named SWOT which have the capacity of examine the advantages as well as disadvantages of company. And at last show the full situation of company. SWOT Analysis of Toyota We can refer advantages and disadvantages of any company as its internal factors because these have a large effect on company. On the other hand chances and threats are considered as outside aspects of company. Basic Strengths of Toyota Innovative culture One of the best companies of innovation in the world is Toyota. It has a powerful custom about the innovations which are constant. Kanban, Kaizen, and TQM systems were firstly introduced in world market by Toyota this company also sell hybrid automobiles as well as famous for mass-production. Brand reputation which has the valued about $30 billion The most valued and costly brand of automobile is Toyota. This brand is successful due to its friendly environmentally, durable and safe cars. These automobiles are wholesaled countries that number near about 170 of the world. Industry is considered as a leader in production and sales Lean manufacturing and total quality management are such reforms which are  firstly used by Toyota for the procedure of manufacture. For a shorter duration, company does practice and had a very low manufacturing as well as production cost throughout the world. Many companies try to replicate the system of manufacturing which is used by Toyota but Toyota is still most profitable company throughout the world. Portfolio of a Strong brand Recently, 70 different models of car are sold by Toyota. This become the reason of awareness among people about this brand and also become a source of satisfaction for its clients. Prius and Corolla are the most important models of Toyota. Toyota is the leading green cars development It is the thinking of Toyota Company that today environmental friendly cars become need. In the terms of CO2 emissions and fuel-efficiency for a car consumer become well-aware. And a very few companies can compete with Toyota in sell of hybrid automobiles. In 170 countries of world, in global organization, it has a powerful international rank. In 1997 Toyota’s sells was 131,511 million yen and growth rate was 29.3%. It has an effective image on the bases of quality, environmental friendly and customized range. It is leader of industry in terms of manufacturing and production. With the help of lean approaches of manufacturing like just-in-time manufacturing, quality management etc. In all strong markets like US, China and EMEA Toyota is become 2nd largest producing company of automobiles. It has a diversified range of production. There are highly targeted markets. Company is producing vehicles for public as well as private customers. For fulfilling the needs of clients, company s using different marketing techniques. It is the brand which is also said as household brand. Weaknesses of Toyota Large-scale recalls For the last few decades, Toyota is a large-scale automobiles industry. In the years of 2009-2010 company sell 9 million cars and in the year of 2010 its sell reached at 7.43 million. Such recall may cause for affecting the  company financially and also affect its brands. Toyota has a low presence in the weak market Toyota’s major markets are in US, Europe and Japan, and it also establishing it’s a branch in china and India. But there are small percentage total sales of Toyota in India and China. In China, Toyota finds it difficult to compete with General Motors because of the poor automobiles in China. GM has large shares. Opportunities of Toyota Positive attitude towards â€Å"green† vehicles. Users of Toyota are well aware of the air contamination created by the cars. The carbon dioxide is emitted in large quantities which create intensity in the greenhouse which are causing all these kind of pollution. So consumer become conscious and wants to buy cars like hybrid and electric cars because these cars reduce CO2. Increasing fuel prices. Due to the high price of fuel, Toyota is shifting to efficient cars instead of hybrid cars. The needs of the people are changing Toyota satisfies different changing needs and tastes of people by offering new models and have an access over a wide group of customers Acquisition and growth   In the past, Toyota has succeeded in acquiring other companies and has grown new assets skills and also had access to the new market. Innovation It is the company which firstly produces marketable mass and hybrid gas electric vehicles such as Prius model. It is built on the R&D and innovative technologies. Due to rise in fuel prices, clients are looking for any other source for fewer prices and guzzling cars. New models of Toyota i.e. Aygo model by Toyota is for the aggressions of segmentation. Toyota doesn’t want to take a share in youth market. Production of fuel efficient cars is beneficial; they have fewer effects on environment. For producing new cars for social and institutional demands, the cars like electric cars and hybrid fuels have the impacts on setting. Toyota’s (Eco-VAS) becomes helpful in the procedure of construction, usage and discarding as well. In the fresh markets similar to India, Russia and china there is global increase continuously due to high population and demand. Threats of Toyota Falling fuel prices Because of the mining of more shale gas, it is clearly seen that in future fuel prices will drop. This is the reason that there is less attraction of consumers towards fuel-efficient hybrid and electric cars. These are main group for Prius model of Toyota. New standards for emission Presented by govt. these innovative and latest emissions become clearer engine for investment we can say that if there is more investment then Toyota’s profit becomes less. Rising raw material prices. For any automobile company the rise in the raw material price is very essential for manufacturing of automobiles. Higher price leads to higher cost and less profit is the main ingredient for raw material of Toyota. 1. Intense competition. In any type of business, competition always takes place. Same case is with Toyota. Volkswagen group and GM are always big rivals for Toyota. 2. Natural disasters.   In Japan, Thailand, China and Indonesia there is the facility of manufacturing by Toyota. All the countries are the subjects for all types of natural calamities which can disturb the Toyota’s amount of sell. 3. Appreciating yen exchange rate. Foreign countries are the big source of Toyota’s revenues. All the profit is converted in yen. And the profit of Toyota becomes less due to exchange rate of appreciating yen. Car Industry Analysis For creating a competitive environment in industry, company can put its advantages and chances. Usually, for the wide presence in international market, product line is really useful. By entering in the newly established markets like china and Europe, one can get it also. If we notice the previous history, Toyota took more attention on the markets such as Japan and America, but there is a need of making more plans. Sustainable development is achieved by Toyota cooperation. For the harmful effects of  global warming and fossil fuels, Toyota has a market named as Toyota’s hybrid. This technology can also be helpful for company to sell it to other firms. Toyota Company analysis In the exportation of cars, in the creation of automobiles, best quality and achieving its target, Toyota Company is one of the best companies of world the company give the best return of people’s money in the form of best quality car and make the client luxurious .they always try to give the best value of the money of their clients instead of their rival companies. So, this is one of the big reason for Toyota as a good company in DC, s. This company always tries to achieve sustainable growth and decreasing the pollution from this earth. Customer Analysis Customers of Toyota are rich, poor and diverse. They lived all around the world. Toyota always tries to keep in mind the demands and range of all type of clients belongs to upper as well as lower class. They have all types of automobiles like small sport car, big family automobiles, trucks and vans also. Toyota has the customers from different age groups, areas, incomes, social as well as cultural class. For the satisfaction of their wants, people go to Toyota. There are also vehicles for low income people according to their range as well as size. Independent and aloof people have also verity of cars accord to their need. Many organizations also want a vehicle for giving the facility of convene to their employees. So, this is the case in which the purchaser of the product is not the user of that product. There is enlargement in the exposure of a product when any person buys any product of company. Companies awake awareness among the people about the product through ads, newsletters, websites, and other sources of information. Books and seminars also provide the chance to Toyota for earn income. Where People Purchase There is a vast network of retailers throughout the world and Toyota sale its products with the help of it. There are some specific models of automobiles  which a customer can buy directly from the Toyota factories. Toyota also gives the facility to its customers by giving them opportunity of online shopping. Most of the advertising activities are also done online. Online shopping and ads keep the papers away from wasting and client can easily buy any automobile easily. There is also a toll-free number of Toyota for direct contact. So customers from all across the world can easily access to the all kind of production of company. When People Purchase Anyone can buy the company’s product in the whole year. Except some models, all the other cars are available on Toyota company whole year. Driving licence is compulsory for buying a car in many countries. Some people want to buy a new car as old one is not able to use or want to try a new model. Why do People Purchase? Due to unique and special nature of Toyota, customer prefers it on other companies. Cars meet all the needs of the clients offered by Toyota. Company want to maintain its standard. The company offer fewer amounts than others. Toyota also takes great care about the safety of driver. When green light turned on, there is a distinct call to driver to alert him .new hybrid product also have the facility of buying and changing the car. Why Potential Customers Don’t Purchase According to the census of Toyota there is large amount of potential people who don’t want to buy a car. Company is filled like the people like this. Nowadays there is a large amount of automobile industries. Some people reject the car for no significant reason. This is due to the reason of class, social status, like and dislike .there is no high requirements of Toyota. So the clients are free to buy car from rivals. Business environment Business environment is made by two words i.e. business and environment. In economic view, all the actions or activities done by the person for earning profit, buying of goods are known as business. Surrounding of us is known as environment. So, we come to know that the conditions of nature, which one cannot control like famines, floods, and economic, social and natural affects, are known as business environment. There are two parts of business environment which are internal and external environment. Internal environment This type of environment based upon the company’s basic elements. Important and vital requirements of internal structure are skilled staff, policies and relations with humans. We can have the example of Toyota. There is strong relationship, skilled staff; experienced specialists show the internal environment. External environment All the actions about trade are taken under the external environment. Technological, political and legal factors affect it. there are also two sub division of the external environment. They are macro and micro. Micro environment: the successfulness of any market depends upon tit communication and transportation with its clients. Top level of managing, departments of finance, research, and channel partners are the forces which have the ability to affect the company. Macro environment: -in 2000 company of Toyota felt the changes occurred by the macro environment. The company Toyota takes full benefits of producing the first hybrid vehicle named Toyota Prius. Five Forces Analysis In the operating industry, there are five Porter’s forces which are organized for forcing the company. The business will not be attractive if profit  becomes low. New entrant’s threats, rival’s threats and substitute products threats are the three such forces which affect our analysis. Toyota also started its business in US market. When Toyota Company started business in US it has 95% shares and produces only three types of cars. Japanese market was 100 times smaller than the market of US. There is strong and high position of US in market. Toyota, Honda and Nissan are three different types of automobiles of Japanese company. These companies took 4 decades for establishing themselves in the international market. Bargaining power of suppliers Weak buyers can make problems regarding the product. In US and Japan the company is doing hard work for establishment. And want to start business of automobile here. The supply of class material is supplied from a big network. In the term of company it explores the weakness of customers. Due to labor and raw material, the company is earning profit. Entry There are many hurdles like economic, financial, social and governmental. After World War 2, the laws about the ministry and trade were not in favor of Toyota. At that time there were no hurdles for US in exporting. The low business was an open advantage for Japanese companies. For efficient sale, new entry of shares is required. Buyers’ Bargaining Power The manufacturing companies in US have the ability of vertical integration as they were enjoying the power of it. The supply companies are companies of manufacturing. We take the example of molar. That is supplying parts of motors. But in Japan companies which supply parts of motors has a share in the administration. It is totally different from US. The dealers were fragment in both countries. Toyota purchase large amount from parts companies. By the right of information from internet, user bargain. Substitute products threats In U.S. and Japan, there is transportation system. The value of special amount is high due to its close substitute. Rivalry Competition between rivals in the production of car is very complex. Although the output of the market was very low but it was enlarging day by day. From the year of 1970, there is tough competition between rival companies there is rivalry on price as well as on other things. In price competition the price of product included and in non-price competition there is marginal as well as fixed cost are added. Competition call also is increased through differentiation opportunity. One basic thing of increasing rivalry between all the companies is the manufacturing of cars, truck, and SUV’s.

Manhunt: Rhyme and War

Poetry Essay: Manhunt How does Simon Armitage display the impact that war can have upon a relationship within ‘Manhunt’? Simon Armitage displays the impact that war can have upon a relationship by using a large range of methods to make the poem interesting. The first technique that he uses is ambiguity. He uses this in the title ‘Manhunt’. Its metaphoric meaning is about the relationship between the man and his wife and how she tries to find her husband again after the war has taken him away from her. She feels like she has lost him even though he has just returned.The poem is written in first person and from the perspective of the wife to show how she feels about her husband returning back from the war. When Simon uses the phrase â€Å"after the first phase† this implies that this only the beginning of the journey that is about to take place. It also implies that this is a long process and that she is trying to take it step by step. The phrases †Å"and handle and hold†¦and mind and attend†¦and finger and thumb† are like those used in wedding vows only they have been altered so that it shows the vows that she is repeating have changed because her husband has changed.I think it means that she feels like she is marrying her husband again because he is not the same and she is getting to know him again after the impact of war and the long time apart. There is a constant repetition of the words â€Å"only then† which tells us how long this journey was taking. It puts emphasis on time that this takes and shows us that though the poem is short; the journey being told took much longer. It also shows us how restricted their relationship had become as it is no longer as free as it was before her husband returned.The phrase â€Å"Only then would he let me† shows us that her husband is very reluctant to her coming close to him. He does not want her to feel the hurt and the pain that he is feeling. He feels l ike he has let his wife down. The lines â€Å"and feel the hurt of his grazed heart† are short and this brings out the intensity and the words. The word ‘grazed’ is more than just physical as it has been grazed emotionally as well. I think it shows us how extreme the impact of the war has been on the relationship as it has hurt him in more ways than one.The phrase â€Å"bind the struts† is used to make it seem like a ladder and it seems to me like these words are used to dehumanise him. This technique is also used in the phrase â€Å"punctured lung† as though he is not human anymore. The war has had such an impact on this man that he is no longer human, even to someone as important as wife who knows him so well. It shows how negative the impact of war can be on relationships. The structure of the poem is quite simple. It is written in couplets which signify that they are a couple and it highlights the intensity of their relationship.Armitage uses en jambment where the lines run on in parallel of ‘frozen river’ which shows the depths of his pain and the wife’s attempt to explore those depths. The rhyme scheme of the poem is AABBCDEFGHIJKLMNOPPQRSTUV. There are some rhymes in the poem but there are more half-rhymes. This is an irregular rhyme scheme and it signifies that as the rhymes are broken, so is their relationship. The phrase â€Å"the parachute silk† is a metaphor and shows us just how delicate this man is after war has changed his life, his body and his relationship with his wife.It also shows us how tentative his wife is and how careful she has to be when she is with him. In the last line of the poem there are two commas used and this is a technique used to elongate the sentence and show how slow the journey is. It shows us the journey is slowing down and how the whole process is not very fast at all and though we can not be sure of the time span of which all this happened over we can be sure that it was very long. The phrase â€Å"scarring back to its source† uses the method of sibilance where the sound of the words is very sinister and it sounds very eerie.The phrase â€Å"sweating, unexploded mine† shows us that the word unexploded gives it the potential to explode. It shows us that the impact of war has a lasting effect. It also shows us that though it hasn’t exploded the journey for the wife could take even longer than expected if the worst might possibly not have come yet. The repetition of the word ‘and’ shows us how repetitive the wife’s mission is to fine her husband because she is going over the same steps continuously and it might take much more time than she wishes it would.

Racc

Design and Development of Strategy Processes at RACC 1. What have been the goals of the strategic planning exercise at RACC over the years? What are the advantages and disadvantages of the RACC approach? Previously all the strategic planning exercises involved a wide management participation coupled with bottom-up approach. The aim was the development of a multi-product and multi-channel strategy. In 2000-02 the emphasis of the strategic plan was focused on geographical expansion.Which were formed by participative process by including 21 senior managers from level 1 and 2 who carried out and external analysis, followed by an internal feasibility analysis. As a result, five corporate strategic priorities were identified, with expansion to the rest of Spain as the highest priority. In 2003-06 the focus of the strategic exercise was to tackle the issue of how to capitalize on the successful expansion. The middle level was given more importance in terms of participation.Significant chang es in the market had occurred in 2005 and 2006 along with diversification of RACC’s core business had initiated a change in the approach to strategic planning process to bring the business back to its shape. From a broader participative approach, RACC started practicing a top-down approach. The goal went to being the development of a multi-product and multi-channel strategy while ensuring compatibility with the ongoing and revised strategy that had already begun to be implemented.The objective of the change was to increase the profitability and secure the survival of RACC in the insurance business keeping the multi-product and multi-channel strategy as the key strategy in order to increase cross-selling opportunities and to increase the sales revenue and market share. In 2005, unexpected stagnation of the insurance businesses proved difficult for RACC to function as a result the top management had to abandon the bottom-up approach in order to quickly react to the disturbance in the core business of RACC. 007-08, the senior management deemed it necessary to trigger an update of strategic planning exercise of RACC to incorporate the impact and needs of these ongoing projects and to identify additional initiatives. This was taken into consideration to establish overall strategic coherence and help revamp projects that would ensure future financial stability. The 2008-13 exercise was to be carried out by external consultants since they would have a more objective approach along with a team of 10 top managers. The exercise reinforced the concept of service to the car driver and established ambitious growth targets for RACC in the car insurance.With more emphasis on multi-product and multi-channel strategy to expand the services for car drivers and were designed with ambitious targets. Bottom-up approach/ broader participative approach * Advantages Commitment of the RACC people towards the strategy was formed which resulted in impressive growth in terms of pr ofit, number of members and geographical growth within Spain. * Disadvantages This approach could not foresee the market. The symptoms of stagnation could not be detected which led to an negative impact. Top-down approach * AdvantagesThe strategy allowed it to operate its different business in different ways whilst producing synergies between them. The strategy also provided better customer service and fostered cross-sales as it encouraged better relationships between the businesses. * Disadvantages The current cross-selling activities needed to be improved which proved as a significant challenge as it required updating the current customer information, analysis of competitors and market trends channel mix, geographical expansion, organizational restructuring, definition of commercial supervision redistribution systems and probably many other issues that could arise. . Should RACC go through a more conventional top down approach given that a participative approach did not seem to fo resee the changes in the market? Given that the previous participative and bottom-up approach could not foresee the changes in the market, the top-down approach proved more beneficial since it was more sensible to work with external consultants because of their objective approach.The symptoms of stagnation were unpredicted and to react to such unforeseen circumstances it was required lay emphasis on the top level managers because of their exclusivity towards the strategy and the lack of time to resolve the occurrence. However, the broad participation approach had proved beneficial for a significant time as well, since it involved the organization participation as a whole, which encouraged implementation due to the involvement. But due to the urgency to take remedial action it would not be feasible to initiate bottom-up approach. . Having faced market changes and having updated the corporate level strategy, should RACC go back to broader participation for the multi-channel strategy? In terms of reacting proactively and effectively to a sudden crisis, it is best for the strategic planning decisions to be carried on by the top level along for a more professional, objective and realistic approach. Regarding the implementation of the strategy, the top level can set directions and supervise the lower levels.However, to maintain a balance and motivate the lower levels a bottom-up approach can be considered once RACC obtains a more stable position. To facilitate multi-channel strategy the integration of broader participation can enhance cross-selling with the supervision of the top level managers. Core decisions should be in the authority of the higher levels. 4. Can a participative strategy making process increase the chances of future stable profits for RACC? Yes, as long as the core strategic decisions are under the authority of the CEO and top level.A broader participative approach can be initiated once again when RACC stabilizes itself in the market since this me thod had been adopted from prior times and had in fact double profits previously because of the commitment of RACC people towards the strategy. Although this can only be opted for enhancing multi-channel strategy, since RACC has diversified itself from a broker to having its own insurance products and services and it is difficult for the lower level to comprehend the wide array of multi-products being implemented. Concentration on cross-selling can prove more viable to sustain growth.

Tyrrells Crisp business human reource plan Case Study

Tyrrells Crisp business human reource plan - Case Study Example However the founder cannot tolerate anything like entering into another deal with the supermarkets having almost brought the business to a halt earlier and forced him to start producing potato crisps and selling them direct to the retailers. Apparently he still has fear for involvement with the large supermarket chains. But there are many businesses which are courting Tyrell's Crisp business and it has become hard for the owner to make a choice on which direction the business should take. However it seems entering into partnership will be one of the best strategies that will be suited to move the business forward. In this regard entering into a partnership will help the business to penetrate many countries in the market but only if it enters into partnership with a business that has international presence. This means that it has to scrutinize all suitors and find the one which has as strong market distribution channel and enter into legally binding agreement on how the distribution channel will be unlike in the past when the business has suffered also from undefined distribution chain. The current business strategy of Tyrell's is to market its product directly to the retailers. In order to achieve this it needs to have some measures that will help it achieve this direct marketing strategy. Let us look at how a human resource plan can help the business to achieve its overall goal. How can Human Resource Plan assist the business Human resource planning describes the way in which a company ensures that the staffs hired are the right for the job that they have been hired for. It also goes further to describe the way these companies manage their employees in order to ensure that the company gets maximum output from the employees and that they are retained in the business. It also covers the way the company ensure that they are trained in order to acquire skill and competency in their work to become the most important asset that the company holds. A human resource plan is a strategic guide and partner to any business that is willing to get the best from the workforce. It has been shown that competent employees are one of the important capital investments that can help a company to acquire a competitive edge which other companies may find difficult to replicate. But this only results when the employees are well managed and incentive put in place to motivate them to work. It also comes with carrying out training from time to time to help tie employees acquire new skills. (Aaker, 2002, p. 34) In the Tyrell's Crisp business strategy, a human resource plan will be very crucial since it will help the business to recruit the most important employees right from the star who are qualified fro the job. A well planned human resource plan will also help the company integrate the management of the employees into the overall business strategy which is important if the company has to succeed in its work. The plan will also assist the business in coming up with work schedule that fits its operation in the since that it will be able to control it workforce and hence payroll. The plan will help the company to come up with the best incentive package that will help the workforce to perform as required. The plan will help in preparing schedule for inducting the employees with new skills that

Ethics Reflection Paper Essay Example | Topics and Well Written Essays - 750 words

Ethics Reflection Paper - Essay Example This paper will examine the role of Ethics and social responsibility in developing a strategic plan as well as engage some personal reflection. To begin with, one should note that while Ethics might seem as an abstract matter that does not have any real application to the business world, it may be rather helpful because of several reasons. On the one hand, it provides a company with comprehensive guidelines who to treat people who are engaged in the business activity (Pearce & Robinson, 2013). In other words, it sets the ground rules that every one is obliged to follow. On the other hand, this results in the emergence of effective interaction and contributes to the success of the strategic plan that is being developed by a company. In addition to that, one should also note that notion of social responsibility is the one that should be engaged in the discussion as well. It is truly essential for a development of a strategic plan since it allows the company to identify the stakeholders who will be affected by the actions which will be carried out. With this in mind it is rather easy to outline the future impact and introduce certain adjustments if necessary. Furthermore, it provides a company with an ability to make rough predictions about its future and the nature of interaction with the public, avoiding possible conflicts that might ruin this cooperation from the very beginning if an organization is careless about its influence. What is more important is that a socially responsible company not only acknowledges its impact, but it also strives to make a valuable contribution to the local environment. This means that an organization tries to minimize the harm that is brought by its activities and launches different programs which may or may not be related to its industry that help the local community in a number of ways. As a result, a company accepts its role is a local member and tries to â€Å"do

Recent increase in suicide among young men in United Kingdom Research Paper

Recent increase in suicide among young men in United Kingdom - Research Paper Example A research work is made up of various processes that are based on of different systemic questions, on the chosen theme, which ultimately leads the researcher to arrive to an in-depth knowledge on that particular issue. In my essay, the problem is related to the topic of suicide committed by the young male population seen in England during the modern times. This issue is seen as an important part relevant to the modern society, where despite the availability of almost all luxuries to assuage one’s physical needs, young people of the age group of 15-35 years are ending their lives. Many researches in this line have shown that various psychological and socioeconomic factors are responsible for these young people to cut short their lives. In regards to fully comprehending the exact nature of this problem and understanding the reasons behind it, I have based my research work on the study of various data and a range of information obtained from various scholarly books, academic arti cles and journals, and the Internet. My article will conduct an in-depth study of various published articles from the newspapers, organizations associated with suicide preventing organisations based in UK, government archive files and statistical data from The UK Statute Law Database, Office for National Statistics, and WHO, and will also study the various psychological and socio-economic factors pertinent to this issue of youth suicide in UK; so as to fully comprehend the nature and scope of this public health problem.

How Statistics Is Applied in Our Everyday Life and Why It Is Useful Assignment

How Statistics Is Applied in Our Everyday Life and Why It Is Useful - Assignment Example The assignment analyzes the areas where statistical analyses can be applied in everyday life and how to do it in the most effective way. Statistics is defined as a branch of applied mathematics which is concerned with the collection and interpretation of quantitative data, and the use of probability theory to estimate population parameters. It can also be defined as a type of mathematical analysis involving the use of quantified representations, models, and summaries for a given set of empirical data or real-world observations. When used correctly, statistics tell us trends on what happened in the past and can be useful in predicting what will happen in the future. Police around the world in most countries release reports on crimes, mostly annually. These reports give information on whether the crime has reduced or increased over the past year. Crime statistics are collected from records compiled by the police, household survey, and hospital or insurance records. When people fall vic tims of criminal activities, they report to the police who record them down. From the number of reports they receive, they can make a conclusion about the frequencies of the crimes, the type of crime and finally be able to come up with conclusive crime rates. The area where the crime occurred is important because it helps in indicating the crime-prone areas. After analyzing the data they have, the police make a conclusive report which they often release to the public. Inferential statistics are procedures that allow researchers to generalize observations made with samples to the larger population from which they were selected. This is concerned with making predictions about a population from observations. Examples include linear regression and correlation analysis. When used correctly, statistics tell us trends on what happened in the past and can be useful in predicting what will happen in the future. Use of statistics in tackling criminal activities. Police around the world in mos t countries release reports on crimes, mostly annually. These reports give information on whether a crime has reduced or increased over the past year. Crime statistics are collected from records compiled by the police, household survey, and hospital or insurance records. When people fall victims of criminal activities, they report to the police who record them down. From the number of reports they receive, they can make a conclusion about the frequencies of the crimes, the type of crime and finally be able to come up with conclusive crime rates. The area where the crime occurred is important because it helps in indicating the crime-prone areas. After analyzing the data they have, the police make a conclusive report which they often release to the public. The crime rates are useful in determining whether a crime has reduced or increased between two relevant periods. The crime rates reported in different cities help tourists know which precautions to take while visiting these cities, and also which places to avoid while there.  

Reading and answer questions 7 Assignment Example | Topics and Well Written Essays - 250 words

Reading and answer questions 7 - Assignment Example In the developing world, the media has been instrumental in channeling the pervasive social and political disparities, as seen in the Indonesian case. The ban of press influence in the 1990s was a political move directed towards incapacitating the medias role in addressing the formidable autocratic system that was paralyzing the sectors of the economy (49). The media was a conduit addressing massive corruption, impunity, and aggression to the media apparatus by the system, in an effort to suppress their growing authority. The importance of press goes beyond a conduit of information or a catalyst for action (54). The media retains a central role in preserving and writing history; in the contemporary world, the journalists are faced with channeling information that has led to revolutions that have corrected social and political ills, as seen in Indonesia after the ban on Tempo newspaper (57). The press is a particular kind of history agent: it has led to several special moments in Malaysia, the Arab world (the recent Arab Revolution), and the political tectonic shifts in the U.K. (Secessionist Politics) that has revolutionized modern politics. Currently, the historical role has been fossilized in the names of newspapers like Times Newspapers, Voice of People, and People’s Thought, among many other globally (58). The juxtaposition of the Danish Cartoon and the Indonesian press evolution sprouts several questions about the authority of the press, and whether it is morally justifiable for the government to stem its operations. The Danish cartoon was seen as an insult to the Islamic religion, and in effect spawned widespread protests among the believers. However, the cartoonist and the media house had a different opinion: the imagery was a manifestation of freedom of expression (59). The scene breeds the question: why was the media defense so evasive and persuasive to the European audience and not others? The imagery

Statement of purpose Essay Example | Topics and Well Written Essays - 500 words - 2

Statement of purpose - Essay Example background has heightened my awareness of ethnic diversity, and, at the same time, shown me the basic similarities in thought and values which characterize all people, whatever be their nationality. I am very alive, especially in these tumultuous economic times, to the role that the economy plays in the everyday life of every individual. In this scenario, I am confident that my pursuit of Psychology and Economics will equip me to meld my interest in people, and in the economy, into a set of skills which will enable me to contribute my own share towards the betterment of society. Sometime in the future, I see myself using the English language proficiency I have gained in the USA to make a difference in the lives of Korean children. Despite my time in Korea being confined to summer vacations with my family, I am deeply conscious of my identity as a Korean. I even attribute my love for golfing (I was varsity at golfing for three years at High School), to my ethnic identification with Tiger Woods! I am inordinately proud of the technical prowess, dedication and hard work, which have gone into the making of Korea’s enviable reputation on the world stage as an economic power house. My own parents’ success as business entrepreneurs is living proof of Korea’s strengths. Above all this, I love the culture of personal and family relationships, and the feeling of belonging. Very simply, Korea is home to me! It is where I plan to spend my life after my academic career. That said, I must confess to a deep regret that my knowledge of Korea - its culture, history, art, people, cuisine - is very superficial. I am passionate about my desire to discover myself and my country anew, and explore every facet o f my nationality. Seoul National University’s direct international exchange program is the perfect opportunity for me to continue my academic pursuits in my field of choice and, at the same time, discover my roots as a Korean. SNU’s acknowledged position as the most

The Self Paper Essay Example | Topics and Well Written Essays - 1000 words

The Self Paper - Essay Example These may be positive or negative. For example, a girl who believes that she is fat may avoid the reassurances for her friends, which suggest otherwise. However, a student who believes that he is smart may continue to believe the same after looking his transcript, which shows a C grade. Rogers labeled this difference between reality and self-concept as â€Å"incongruence†. Important here to note is that everybody has some degree of incongruence but what really matters is â€Å"how much† (Weiten, 2008). Rogers also believed that the congruence or incongruence has a direct linkage with the childhood experiences of the person. Quite understandably, people and especially children are hungry for love, attention, and affection. During their childhood, parents and guardians are responsible for the same (Weiten, 2008). Rogers argue that parents that provide unconditional love to their children are at the same time fostering congruence; however, parents that make their love cond itional, find great disparities between the self-concept and actual experiences of their children, in other words fostering incongruence. This is true because when the love of the parents appears to be conditional for the children, they are more likely to block unfavorable experiences so that they could reassure themselves that they are worthy of love. On the other hand, children getting unconditional love would develop a sense of security and confidence in them, which would them to face the experiences and their reality in a better way (Baumeister, 1999). Development of the concept of self has two important aspects. First is the existential self which refers to â€Å"the most basic part of the self-scheme or self-concept; the sense of being separate and distinct from others and the awareness of the constancy of the self† (Baumeister, 1999; (Weiten, 2008). During his early days, a young child realizes that he exists as a separate entity in time and space like everything else does. When he feels the touch of someone else or sees objecting moving due to his force, this is when he gains an understanding of his own existence, which is different from that of others. Second aspect of self is the categorical self, which develops when the child grasps an understanding of the fact that he or she is not a separate entity but at the time is an object like many other objects present in the surrounding. This allows the child to realize that like other objects he or she also has certain properties and characteristics that define him and are an important part or his or her existence. â€Å"I am tall†, â€Å"I am a girl†, â€Å"I am 3† and others. With the passage of time, these characteristics and properties which people apply to themselves become more complex and internal concerning psychological traits, comparative evaluations and others (Weiten, 2008). The relationship between self and emotions is an important one, which also leads to the under standing of self-esteem. Emotions refer to the experiences of an individual’s state of mind and how an individual thinks or feels goes on to determines his self worth or self-esteem (Powell, 2005). Self Esteem refers to the extent to which one values him or herself, the perceived worth and the degree to which he or she approves or accepts his or her existence. Higher self-esteem would refer to a positive view of self which would ultimately lead to optimism, confidence,

ACC501 - Accounting for Decision Making Essay Example | Topics and Well Written Essays - 1250 words

ACC501 - Accounting for Decision Making - Essay Example It has expanded rapidly since its insinuation and now has a global presence across all continents - Europe, Asia Pacific, South America and Africa and Middle East markets. In the global market, Ford faces heavy competition. The key competitors of Ford include Aston Martin, Mercedes, General Motors, Chrysler, Toyota, Audi, Daewoo, Honda and Porsche. In addition, it faces strong competition in the local markets as well. For instance, in Asia Pacific, Ford faces strong competition from different companies like Fiat, Tata, Hyundai, Maruti Udyog etc. Ford, unlike its competitors, has ventured into the production of a number of different classes of vehicles. It is evident from the diversity of cars ranging from Jaguar, Volvo, Mercury, Lincoln, Land Rover and Mazda (Davies, 2008). Ford also owns a rental business, Hertz Rent a Car with the aim of getting a wider customer base and collecting profile information. If ford Corporation plans to expand a new plant in China, where it expects a huge demand for its products, than it will be a relevant cost to be considered since this activity will result in incremental benefits that the firm will enjoy. If Ford Company accepts the Labor unions demand for increase in 25% of its wages, it will also be a relevant cost since if the decision is incurred they will face an increase in 25% of the direct labor costs therefore it is relevant. Any cost which does not affect the decision is considered as a non-relevant cost. For instance if Ford company is spending an huge amount of money on the research and development for getting the product for sale than it will be regarded as a sunk and non-relevant cost since they do not increase or decrease the sales neither they change the real costs of the organization. Due to advancement of technology, most of the organizations are efficient as is Ford since it is operating on the state of the art technology. As a result of this Ford is underutilized, and

Effects of Rapid Population Growth Essay Example for Free

Effects of Rapid Population Growth Essay While population growth is at times a beneficial thing for a species, there are many factors that define when growth becomes detrimental. When population growth becomes rapid there is a great chance that the counter-productive level has been reached. The most accurate index is the balance between population and sustainability. 1. Rapid Growth oRapid growth is a quick increase in population. The number concerned when calculating the population is the number of individuals alive. In other words, while some areas may have large numbers of births, they may not realize an increase in their population if the death rate is sufficient to offset the birthrate. These sort of factors can actually contribute to birth rates and the rate of growth. For example, in times when populations have experienced great losses, a rapid increase in population may occur. In these situations this may be termed a correction (this is a statistical concept). The Baby Boom following World War II is an instance of this sort. Causes There can be a variety of causes for rapid population growth. There are circumstances which can create sentiment in the population that will inspire population growth. These are usually immediate, or short lived, occurrences and can cause rapid growth. There are also other conditions which seem inversely related. In areas of poverty and lower living conditions, birth rates are sometimes higher. This can result in birth rates higher than those of industrialized nations where birth control is ubiquitous and pregnancy is put off for some time. Another cause of population growth is older populations living longer while birth rates do not decline. Many nations are experiencing rapid population growth of that sort in numbers that havent existed in the past. Any combination or single factor can cause the population number to increase in the immediate, but some factors are more likely to cause sustained growth. Effects oPopulation growth, even rapid population growth, can be a positive thing. Examples include corrections when the rapid growth may actually supply a population that wouldnt have existed to contribute otherwise. With sustained growth and rapid growth though there is a risk of overpopulation. When the level of overpopulation is reached, a number of negative effects can occur and a number of startling correlations are being discovered. Among the most definite and devastating effects of overpopulation is lack of land. The lack of land results in a number of things which result in negative impact on the population. Waste management of such populations is also difficult to handle effectively and can result in pollution and detriment to the environment. Without adequate land per individual the quality of housing decreases. Another result is insufficient land to produce crops. This results in hunger and ultimately starvation. These can be catastrophic and cause repercussions in the process. One example of these problems was London after the Industrial Revolution. Because of the population explosion in London, living space was minimal, leading to overcrowded conditions. A lack of food caused malnutrition, and poor waste management led to contaminated water supplies, which caused high levels of disease, such as typhoid and cholera. Changes in population sentiment oA newer correlation that has only recently been adequately studied to comment on is the effects on social stability of overpopulation. While it may seem evident that starvation may cause discontent, scientific studies have recently shown correlation between overpopulation and civil unrest. In many areas of unstable populations higher numbers of civil conflict within the area exist. Correlations like these often risk being self-sustaining and can spiral. Looking forward oNo single action is effective against all instances of rapid population or overpopulation. Some instances of rapid population growth may be a healthy response to some new factor. Monitoring populations and helping with the individual causes of unhealthy rapid population growth may help to prevent sustained overpopulation.

Advantage And Disadvantagess Of Disney Cruises

Advantage And Disadvantagess Of Disney Cruises Cruises traveling is become more and more popular nowadays. In this article, a very famous cruisethe Disney Cruises is introduced, including basic information, advantage and disadvantage analysis, and the future development trend. Cruise Tourism is one of the major growth areas of world tourism (Peisley, 1992; Hobson, 1993; Cruise Lines International Association, 1995). Before the development of air travel, passenger liners were commonly used for overseas traveling in the 1800 s . Along with the development of the economic, people became richer and richer. More and More people like to travel far overseas for different sightseeing. So the cruise industry came into being and became a traveling method( Robert E. Wood , 2000) For the time being, after about 200 years development, the cruise tourism has grown very fast and got well development ( LIBURD, J.J. 2001 ) . Cruise lines are developing new and innovative ways to attract customers. The cruise ships for the time being can offer better rooms than hotels, for example, the rooms in cruise ships often have luxury bathrooms separately for every person with private space. What is more, the entertainment activities are various, with singers, dances, casinos and so on. The ships are designed with high-technological systems, in order to decrease the weight and provide more space. The world famous cruises include Queen Mary 2, Voyager of the Seas, Explorer of the Seas, Adventure of the Seas, Navigator of the Seas, Mariner Of the Seas etc.. The Wonder and the Magic are also two famous ships all around the world which belong to the Disney Cruise company. Disney Cruise Company is an American company . The Disney Cruise has the most stunning destinations-in the most exciting regions around the world international ports of call, from the Caribbean region to Europe and beyond. The introduction of Disney Cruises Disney Cruise is operated by Walt Disney Parks and Resorts, with a headquarter in Celebration, Florida. It is a subsidiary of the Walt Disney Company, and the Walt Disney company is a world wild famous company which provide Disney Series products, with a sales network all over the world. The Disney Cruise line was first produced in 1995 and its first operation was on July 30, 1998. Every ship, the Wonder and the Magic, has 900 staterooms with world advanced level of design. The current routes include the Bahamas, the Carribean etc. ( M Mancini , 2004 ) . The chief executive officer of the Disney Cruises is Karl Holz. The Disney Cruises is a branch of the Walt Disney Company. Right now the Disney lines have many customers all over the world with the famous Disney brand. The ships were mainly marketed for family vacations and have customized Disney traveling projects. (PF Wilkinson ,1999) .The Magic ship was first operated on July 30, 1998. And the Wonder ship started to ship from August 15, 1999. Both of the ships have luxury restaurants and entertainment balls and parties( M Mancini , 2004 ) . In recent years, the Disney is becoming more and more popular in adults. Many adults love the Disney Cruises because they can playing like kids at the same time of traveling all lover the world. Currently, the Disney Cruise Line has two ships, the Magic ship and the Wonder ship. Right now, Disney is creating two new cruise ships. These two vessels, named the Disney Dream and the Disney Fantasy are under construction. When these ships put into use in the future, they will help to expand the Disney lines fleet. The Magic ship is expected to set sail in 2011, and the Wonder ship about one year later, will set sail in 2012. Whats more, Disney also owns a private island called Castaway Cay, it is in the Bahamas and is used as an exclusive port of call for Disneys ships. Disney Cruise Destinations The cruises lines have many destinations (Common-wealth of Australia, 1995). It sails to the most unique and beautiful places in the world. The destinations include the world most famous beaches, holiday villages and other sight seeing places. The Disney ships go travels to Caribbean Islands, Bahamas, the Mediterranean Region and so on. The Mediterranean Region includes Spain, Italy, England, Sicily etc., actually this region receives many tourists from all over the world. In Spain region, tourists can go to the city of Barcelona and go shopping, for this is also a shopping heaven. Speaking to other places, the Disney Cruises also travel to Barbados, Costa Maya, St. Kitts and St. Lucia. In a word, the Disney Cruises travel to the most beautiful and wonderful places in the world, that is why so many people all around the world select the Disney Cruise line and love its vacation. The advantage analysis of Disney Cruises There are many advantages of Disney Cruise so many people choose it for overseas traveling. It is Mickey ! And it is loved by so many children. Disney is vacation heaven for children; it provides v ery good traveling environment and excellent kid s programs. It has about one third of the ship only for children. And most rooms are both balconies for sightseeing ( MB Sehlinger, L Opsomer, L Testa , 2009 ). It has so many excellent programs specially customized for children. I t has many teen centers and variety of projects. As for entertainment, it has top quality musicals. Besides, it private s island Castaway Cay . What s more, Disney is a famous tourism brand, not only for cruises, but also for theme parks. T he packages can combine Disney cruises with theme parks Some of the tourists sad, Disney is more of an expensive cruise and they are worth every penny. Their private island is immaculate and awesome. The Disney cruise lines are different with others in many details. It provides fine accommodations, and most rooms are giving perfect experience with more space than other ships. The Disney line has very cute decorative things loved by most children; It has variety of playing games, not only for children but also for adults. The disadvantage analysis of Disney Cruises The ship only has about one third of the places for adults; many places are prepared for the children. S o some people think that it is not a very proper one for adults only, better with children. Disney is the only line for free fuel surcharge and this line offers free soda for 24 hours per day. But if comparing other costs, Disney seems more expensive Comparing with other cruise lines, the Disney ships, both the Magic and the Wonder, are a little bit small. The Royal Caribbean ships have the scales at over 150,000 tons, however, Disney only around 80,000 tons There is no casino on board, some passengers dont like this. Some tourists think that their unsavory food and impolite service are terrible. The European tourists dont like the food. Whats more, the waiters told tourists that they are providing food mainly for Middle Americas who like eating meat loaf at the dinner. The food much better are all need extra pay for Europeans. It has terrible service. T he work ethic and cleanliness are also dissatisfied. The staff of the Disney Cruises asks tourists for satisfaction cards, to give 1 to 5 score for their service. However, the staff bed for scores of 5 or else they will get fired. It is sad and insulting for the tourists. The tourists have to give 5 scores, with dissatisfying mood. Some tourists think it is a terrible experience; they doubt the band of Disney and can not trust it any more. Other cruise companies offer better products and service, they will choose another cruise line next time. The future development of Disney Cruises In the next two or three years, Disney Cruises will add two ships and provide more wonderful lines ( DOWLING, R.K., ed. 2006 ). The future trend of the cruise tourism is that it will add more cruises lines with variety of lifestyles. And the ships will be bigger and bigger. As for the service, it will also become better both in quality and quantity. The cruise tourism will cover more destinations with more playing programs. So there will be a very bright future for the cruise tourism. It will be a choice for more and more tourists. As for the Disney line, will the operation of two more ships, the Disney line will receive more passengers and provide wonderful holidays. We believe that in the next few years, the cruises traveling will be selected by more people and the Disney Cruise line will have more market share and more customers with its excellent vacation design, good service etc.

A Self Evaluation and Personal Goal Setting

A Self Evaluation and Personal Goal Setting You are about to graduate from the UMA Teacher Certification Program. What are you immediate plans and goals? Well yeah!!! I am going to graduate from UMA Teacher Certification Program and my plans are to further study for Elementary Teaching Certificate and am enrolled with The College of New Jersey for summer course 2010 in Bangkok and from March 1st 2010 I have taken up for my 3 credit courses in Thomas Edison State College, beginning with English. It is a busy schedule for me for a year and a half and my goal is to achieve my target to be a recognized international teacher. Apart from that, my immediate plan is to apply here in international schools to work as a pre-school teacher and end my career working as teaching assistant. What are your long-range plans and goals? My husbands job is transferable and I have to follow him wherever he is been put up and my long term goals are to get settled as a teacher especially for 3 to 4 year old in international schools or even in India. Internationally recognizable is more beneficial because I want to be different from my mom and my other family members who are teachers in local schools in India. Right now in china, I do have a lot of scope to work as Montessori teacher and I will start applying in different schools after I receive my UMA certificate, so am anticipating it with great anxiety. My goals are to nurture each childs desire to learn by himself, learn steadiness, teamwork, encourage positive feelings about oneself and help a child in developing his/her social skills, expressive growth and physical management. How has the Montessori training experience changed your views, outlook, and/or life in general? Montessori studies do have a great impact on my personal behavior and attitude towards children. I have learned how to be patience and loving and caring towards children. I feel myself being prepared spiritually and I do experience these changes in my classroom here where I allow my children free choice with limits. I observe them and try to find out how much they have been upgraded being in class since the day one. I plan a lot of stuffs for each and every child to make them work independently. My dressing style has changed a lot. I used to be a Disney fan and wear a character t -shirt and now I have changed to simple and sober clothes. I place activities on the tables in one corner of my classroom and observe how children perform it and how they take interest in it though I work in a traditional pre-school. I do take these activities during center time and observe children and their joy into learning the activity. I can provide a well prepared environment that meets the development al need of a child. I can help each child realize his/her potential and nurture a life long love for learning in a child. What do you believe are your strengths as a Montessorian? My strengths are patience and friendliness. I am very organized and have a passion for learning. I am creative and love art and music. I am a good communicator and above all I love children a lot. As a Montessorian, I can exhibit my strength in having a thorough knowledge in each activity and show interest in every child through a detailed observation. What do you believe are your weaknesses as a Montessorian? I personally donà ¢Ã¢â€š ¬Ã¢â€ž ¢t find any weakness in me as such but am a strict teacher and much disciplined person in my life. I would love things to be in the right place and love a clean and neat environment. My greatest weakness is running towards perfection. I love everything to be perfect and also expect everyone near me to be perfect as well. Also I would think that a child should understand when taught once about a topic and should not make us teachers repeat things again and again. I sometimes get on my nerves when things have to be repeated many times to the same child like writing the letters neatly on a 4 lines sheet. My stern looks at times which I think I need to stop and try to be lenient. What aspect of the program do you consider to be the most significant in your personal estimation? Why? The most significant aspect of the program was the Skype calls because my doubts were all cleared so very clearly and patiently and I really liked the amount of dedication it was through my tutor Trudy, which can never be forgotten. Initially I was scared of a Skype call to clear doubts, but it was a great way to learn online and clear doubts and mistakes. I appreciate the efforts taken by my tutor to simplify all my doubts in a short span of chat and very clearly and precisely. Also my evaluations were never harsh or badly evaluated Evaluations were always fair and encouraging in all aspects. Encouraging words were always used that motivated me to dedicate myself to study calmly and now finishing my course on time. Other than having the physical hands-on experience with the materials, do you feel that you are prepared to be an affective Montessori teacher? Why or why not? I am prepared to consider myself as an affective Montessori teacher because I know the basics of what are the qualities and roles of a Montessori teacher and I am anxious to use my potentials for having my own classroom with Montessori materials and then watch the children perform the activities and observe the environment as an eye of a teacher, because till now I have been observing as a Montessori student. I am confident that I can be a better teacher and am willing to learn more and this can be done by experiencing the Montessori environment and so I would love to work as a Montessori teacher if I get a chance to. What final comments do you have for UMA? Thanks. My expectations were exceeded. UMA definitely did so much for me, I can say it helped me get where I am now. UMA nurtured me with so many strengths and taught me so many new things to brighten my future and foresee a new world in front of me. I appreciate UMAà ¢Ã¢â€š ¬Ã¢â€ž ¢s reputation for academic excellence and educational integrity. UMA provided a flexible and high quality learning opportunity. My tutor was very friendly, helpful and approachable. She was very good, considerate, and sort of shepherded me through my whole course. UMA provided Montessori lessons that provided applicable experience and education. I could work in my own space and pace. I could manage work, home and studies. The education I received from UMA was worth my time and money. How do you foresee UMA being a continued benefit to you in the future? Finishing my Montessori Certificate is like a tremendous leg up for me in terms of marketability. The online studying experience was pleasant and enlightening. I feel validated. I feel qualified. UMA fostered me with a bright career which am sure is going to be very beneficial in my career. The experience was very fulfilling and has given me a lot of strength and a lot more self-esteem. I feel am a step ahead in my career academically and professionally.

Artificial Intelligence Essay -- Technology, Automated Online Assistan

This paper summarizes various definitions of Artificial Intelligence and provides a brief account of progress in the field. The origin and purpose of artificial intelligence is discussed. This paper also discusses a few of the many subcategories of research, applications and current technological obstacles that scientist face when developing AI. In particular, this paper overviews various specific military applications of AI. Finally, the paper provides discussion on the impact that the future of artificial intelligence may have on humans. The literature that exists regarding artificial intelligence shall also be examined briefly, and finally how it has affected humanity, particularly psychologically. â€Æ' Statement of topic Artificial Intelligence (AI) is often depicted by science fiction authors and scientists as potentially equal—or superior—to human intelligence. Yet this dream may remain elusive until machines attain the basic human virtue of common sense. Some of the leading experts and researchers in the field of Artificial Intelligence (AI) have tried to define the term or the subject. Phillip Jackson, in his book An Introduction to Artificial Intelligence (1985), defines AI research as ‘an attempt to discover and describe aspects of human intelligence that can be simulated by machines’ (Jackson, 1985). John McCarthy, one of the pioneer scientists in the field and the person believed to have coined the term ‘artificial intelligence’ defined the goal of AI as ‘to develop machines that behave as though they were intelligent.’ This definition, however, is insufficient because it does not comprehensively capture the intended purpose of AI; it is to o general. The definition that best captures the definition of AI was given ... ...l the cursor of a mouse by what they think and using their speech. The system, created at Washington University, enables people who have had damage to their speech because of a brain injury or who have limited mobility because of injury to use computers just as normal people would (Leuthardt, et al., 2011). Scientists currently try as much as possible to focus on solutions that help solve limitations that machines have, trying to improve them as much as possible. One good example is the research currently being undertaken by researchers to find easier ways in which soft robots used in search and rescue can move faster. As a result, the researchers have focused on the movement of different species of caterpillars, looking up to these soft-bodies caterpillars for inspiration on how to create more intelligent systems of robot locomotion (Lin, Leisk, & Trimmer, 2011).

Computer Crime Essay -- Technology

The introduction of computers in to the modern household has brought with it new moral issues. In the last 10 years computers have become increasingly cheaper to buy, due to huge technological advances and fierce competition, driving prices down. It the wake of the computer revolution the internet has followed quickly, becoming faster, cheaper and more accessible. With these technological advances the world has become increasingly smaller enabling piracy and file sharing to become common practice. Society now has many new issues to work through, from invasion of privacy to the copying of movies and hacking. To define exactly what computer ethics is a difficult task due to it being tied to an evolving technology, the field changes whenever the technology changes. Computer ethics did not truly exist as an ethical discipline until the 1970’s. Walter Maner was the first to use such a term stating it as â€Å"ethical problems aggravated, transformed or created by computer technology† [Maner, 1978]. While new ethical problems have arisen he also stated that old or existing problems have been made worse due to the expansion of information technology. Since then, several people have had different views on what computer ethics actually is. In 1985 Deborah Johnson wrote a book entitled Computer ethics. It defined computer ethics as the study that â€Å"pose new versions of standard moral problems and moral dilemmas, exacerbating the old problems, and forcing us to apply ordinary moral norms in uncharted realms† [Johnson, 1985]. Johnson was similar to that of Maner however; she did not believe computers created new ethical issues. Instead, recommending computers solely altered the existing issues by giving them a â€Å"twist†. The best defini... ...arter Kit in Computer Ethics, Helvetia Press (published in cooperation with the National Information and Resource Center for Teaching Philosophy). [Originally self-published by Maner in 1978.] Moor, James H. (1985) "What Is Computer Ethics?" In Bynum, Terrell Ward, ed. (1985) Computers and Ethics, Blackwell, 266-75. [Published as the October 1985 issue of Metaphilosophy.] Spafford, Eugene, et al. (1989) Computer Viruses: Dealing with Electronic Vandalism and Programmed Threats, ADAPSO. Tavani, Herman T. (1999) "Privacy On-Line," Computers and Society, Vol. 29, No. 4, 11-19. TechWeb. (April 15, 2004) "Average PC plauged with 28 pieces of Spyware" (CMP), Avaliable: http://www.techweb.com/wire/26804582 (Acessed: September 17, 2005) Webster's New Millenniumâ„ ¢ Dictionary of English, Preview Edition (v 0.9.6) Copyright  © 2003-2005 Lexico Publishing Group, LLC

King of Country Music Essay

When Strait was a teenager, he began his music by joining a rock and roll garage band. After he graduated high school, he enrolled in college, but soon dropped out and married his high school sweetheart, Norma Voss, in 1971. He later enlisted in the Army. He was stationed in Hawaii and began to play in an army-sponsored band called Rambling Country. On October 6, 1972, while still in Hawaii, George and Norma welcomed their first child, Jenifer. In 1975, Strait was discharged from the Army and soon after returned to Texas. Strait returned to college in San Marcos, where he graduated in 1979 with a degree in agriculture. During college, he joined the country band â€Å"Stoney Ridge†, answering a flyer the band posted around campus looking for a new vocalist. Strait renamed the group the â€Å"Ace in the Hole† and quickly became the lead, they began to perform at different honky tonks and bars around south and central Texas, traveling as far east as Huntsville and Houston. They gained a regional following and opened for national acts such as The Texas Playboys. Soon, his band was given the opportunity to record several Strait-penned singles including â€Å"That Don’t Change The Way I Feel About You†, for the Houston-based â€Å"D† label. However, the songs never achieved wide recognition, and Strait continued to manage his family cattle ranch during the day in order to make some extra cash. Strait attempted tried to become famous in Nashville but failed because he lacked any strong business connections. In 1979, he became friends with Erv Woolsey, a Texas club owner who once worked for MCA Records. Woolsey invited several MCA executives to Texas to hear Strait. He did so well on his performance they signed him in 1980. Straits first single was â€Å"Unwound’ in 1981. It made it into the Top 10. Next he released two more songs â€Å"Down and Out† and â€Å"If You’re Thinking You Want a Stranger (There’s One Coming Home)†. Both these songs did great on the charts, but it wasn’t until 1982 when Straits second album Strait from the heart was released. Then George Strait had his first number one hit â€Å"Fool Hearted Memory. In the 1980s alone, he reached the top of the chart 18 times with songs such as â€Å"The Chair,† â€Å"All My Exes Live in Texas,† â€Å"Famous Last Words of a Fool† and â€Å"Baby Blue. † In 1985, he won CMA awards for album of the year and male vocalist. In 1986, he repeated his win as male vocalist, but his year was marked by tragedy when his daughter was killed in a car wreck. â€Å"B aby Blue† is said to have been written for his daughter. Strait won CMA entertainer of the year award in 1989 and 1990. In the 1990’s, George Strait continued to dominate country music. He released his tenth album, Livin’ It Up, which featured two number one hits including â€Å"Love Without End, Amen† and â€Å"I’ve Come to Expect It From You†. He later released the singles â€Å"If I Know Me† and â€Å"You Know Me Better Than That†which both were number one hits. In 1992, Strait starred in the movie Pure Country and recorded â€Å"I Cross My Heart† which is still one of his biggest hits today. His song once again reached number one. In 1995, He released a four-CD boxed set, Strait Out of the Box. It had become one of the five biggest-selling boxed sets in music history.

Misconceptions of a Tenth-Century Muslim Traveler

Historical and cultural accounts are important documents in order for the next generation to mirror the past and learn from the early people. If such accounts are incomplete and biased, the people being described may be underestimated and the readers may be misled. The essay written by Al Mas'udi on the natives of Oman or the Zanj tribe is one example of a cultural account lacking in information and depth.As a merchant, Al Mas'udi gave a commercialist account of what can be found in Oman. In focusing much on what he could benefit from in the country, he failed to give a truthful observation of the people—their culture, beliefs, and traditions. This narrow point of view by a merchant traveler, if given serious consideration, may be dangerous as it may picture the people of Oman differently.In his essay, the author regarded the sail to the sea of Oman as the most dangerous, saying, â€Å"I do not know of one more dangerous than that of the Zanj.† This introduction could l ead the readers to be disappointed from going to the place because of the danger he stated. Also, Mas’udi used the term Zanj to refer to all the people in Oman, but this is not proper because the word has a connotation that may demean his subjects. Such terms are said to be taboo, just like the term â€Å"Negroes† for Black Americans for this remind the Blacks of their painful past.The journal of Mas’udi also contained misconceptions about the natives of Oman as he pictured them to be like savages who â€Å"do not use [elephants] for war or anything but only hurt and kill them.† This statement is too rude as it depicts a tribe that did not pay respect for animal life, but a tribe that was so cruel and uncivilized.On the positive side, though, the author mentioned that the people had a beautiful language and they had a preacher to teach them about God. However, he said that there were no religious laws, which leads us to asking, what do the preachers preac h aside from the law of their god? Truly, this statement gives a confusion on the people’s beliefs.As a traveler, one thing that Mas’udi must have done was to respect the people he observed and carefully write about them, without missing out on details which could lead the audience to misconceptions.This is similar to the term lesbian which was given a misconception from its original meaning of â€Å"people of Lesbos,† an island where the poet Sappho originated. The term was later given negative interpretation due to interpretations of the author’s poems which depicted platonic love between women. Indeed, we can see, â€Å"A little knowledge is a dangerous thing!† (Pope 1709)Work Citedâ€Å"Lesbos Lived on an Island.† Pearl’s Rainbow Key West. 3 December 2007.. Misconceptions of a Tenth-Century Muslim Traveler Historical and cultural accounts are important documents in order for the next generation to mirror the past and learn from the early people. If such accounts are incomplete and biased, the people being described may be underestimated and the readers may be misled. The essay written by Al Mas'udi on the natives of Oman or the Zanj tribe is one example of a cultural account lacking in information and depth.As a merchant, Al Mas'udi gave a commercialist account of what can be found in Oman. In focusing much on what he could benefit from in the country, he failed to give a truthful observation of the people—their culture, beliefs, and traditions. This narrow point of view by a merchant traveler, if given serious consideration, may be dangerous as it may picture the people of Oman differently.In his essay, the author regarded the sail to the sea of Oman as the most dangerous, saying, â€Å"I do not know of one more dangerous than that of the Zanj.† This introduction could l ead the readers to be disappointed from going to the place because of the danger he stated. Also, Mas’udi used the term Zanj to refer to all the people in Oman, but this is not proper because the word has a connotation that may demean his subjects. Such terms are said to be taboo, just like the term â€Å"Negroes† for Black Americans for this remind the Blacks of their painful past.The journal of Mas’udi also contained misconceptions about the natives of Oman as he pictured them to be like savages who â€Å"do not use [elephants] for war or anything but only hurt and kill them.† This statement is too rude as it depicts a tribe that did not pay respect for animal life, but a tribe that was so cruel and uncivilized.On the positive side, though, the author mentioned that the people had a beautiful language and they had a preacher to teach them about God. However, he said that there were no religious laws, which leads us to asking, what do the preachers preac h aside from the law of their god? Truly, this statement gives a confusion on the people’s beliefs.As a traveler, one thing that Mas’udi must have done was to respect the people he observed and carefully write about them, without missing out on details which could lead the audience to misconceptions. This is similar to the term lesbian which was given a misconception from its original meaning of â€Å"people of Lesbos,† an island where the poet Sappho originated. The term was later given negative interpretation due to interpretations of the author’s poems which depicted platonic love between women. Indeed, we can see, â€Å"A little knowledge is a dangerous thing!† (Pope 1709)Work Citedâ€Å"Lesbos Lived on an Island.† Pearl’s Rainbow Key West. 3 December 2007..

Emily Dickinson’s Success is Counted Sweetest Essay

Emily Dickinson’s â€Å"Success is Counted Sweetest† has been penned in iambic trimeter with the exception of the first two lines of the second stanza. The poem highlights aphoristic truths that are universal. In the first stanza, Emily Dickinson endeavors to define the true essence of success. The general impression is that success can be ‘counted’ by only those who have experienced it numerous times. Nevertheless, it is more precisely evaluated or counted by those who have never succeeded as they can apprehend its true value. In another poem, â€Å"I Had Been Hungry, All the Years†, Emily Dickinson writes that â€Å"Hunger-was a way / Of Persons outside Windows- / The Entering-takes away-â€Å". For the true experience of life, failures are inevitable. For, what we learn from our failures, success can never teach us. The alliteration with the repetition of the ‘s’ sound lays emphasis on ‘success’. Success also tastes sweeter to the person who has persevered very hard for it, than to a person who has found success effortlessly. The former is also more thankful to God, and cherishes his accomplishment. The word ‘nectar’ here implies water. However, it is perception that renders it ‘nectar’. To the thirsty ones with parched throats, a drop of water tastes as sweet as nectar. Here ‘sorest’ is utilized with reference to its old meaning ,that is ‘greatest’.Only the one in the direst need, can treasure any sort of sanction. Not one of all the purple host Who took the flag to-day Can tell the definition, So clear, of victory! Some people define success by virtue of positions that they acquire and assume in life. The poetess asserts how none of the purple leaders who took the flag to-day could describe what victory actually meant. The act of victory in such a stance of winning a battle is limited to the act of taking away a flag. It also points to the worldly act of hoisting a flag. Arundhati Roy in â€Å"The End of Imagination† toys with the word ‘successful’.She echoes how the meaning of the word ‘successful’ depends upon perception. For instance,a soldier who dies at war is deemed by others to be ‘unsuccessful’.Roy points out that it does not necassarily mean that the soldier is in any way ‘unfulfilled’. The poetess highlights the word ‘to-day’ to underline the presentness and transiency of the situation. ‘Purple’ is the colour of royalty because the fine clothes/robes of kings and emperors were dyed purple; and also connotes ‘blood’. It was the trend that dynasties ruled over some countries .Being born to a royal family, one could never realize how difficult it was to achieve that position as it naturally came to them as a heirloom .Shakespeare said: Some are born great, some achieve greatness, and some have greatness thrust upon ’em. (Twelfth Night Quote Act ii. Scene 5.)Of these,only those who achieve it comprehend its worth according to Dickinson. As he, defeated, dying, On whose forbidden ear The distant strains of triumph Burst agonized and clear! In the above lines, the poetess exemplifies the frenzy of success, that one loses consciousness in. He loses the ability to evaluate himself objectively. In such a context, the person who loses the battle and is dying can perceive it better. The dying man’s ears are not ‘forbidden’. The figure of speech utilized here is a’ transferred epithet’ .Rather what is forbidden to his ears is the sound of success, as he belonged to the defeated side. He is successful in that he can realize the futility of war, and the meaningless of success as the speaker in Wilfred Owen’s â€Å"Strange Meeting’ does. The word ‘strain’ in â€Å"strains of triumphs’ may be used as a pun in the above phrase. Here,the victory may also be ‘strained’. The idea of distance and defeat is suggested by the alliteration of the ‘d’ sound. Moreover, the one who is caught in the noise and fury of success cannot ,in fact hear its sound. The one who serenely lies away can perceive it better. It does not manifest itself subtly, but does† Burst agonized and clear!† Rukhaya, M. (2012, October 07). Poetry analysis: Emily dickinson’s â€Å"success is counted sweetest†. Retrieved from http://voices.yahoo.com/poetry-analysis-emily-dickinsons-success-counted-

The Impact Of Personality And Gender Of Branding Decisions

Personality and gender have an impact on branding decisions and reactions by consumers. Therefore, it would serve businesses well if products and services are shaped around customer preferences, knowing their unique and particular needs, and their sense of aesthetics. An evidence to support this contention is a study called ‘visual marketing’ in which participants were shown a slide containing stimuli for testing while an eye-tracking equipment monitored their eye movements. Afterwards, they were asked to indicate how much they liked/disliked the stimuli.Results showed that there is a clear correlation between the number of fixations on an image and subsequent spontaneous and prompted recall of that stimulus. There is also a better recall of images the participants had liked. This means, therefore, that when advertising or branding a product, the emphasis should be the need to know and understand the target audience, and what they like to see. Factors like space, color, imagery or details were found to have an effect on the beholder.For example, children would associate dark colors with negative emotions while happy emotions for bright ones. They would also prefer large figures to smaller ones. While the marketing rule stipulates that the costumer should always be the focus, however, the factor of the creator and the â€Å"production aesthetic† may deter the accomplishment of this end. Creatives tend to impose their personalities in their creations. Each creative has his/her own sense of self which always, consciously or unconsciously, come out through the work.Behind the brands out there in the market could be the reflection of personalities of the creatives who made them. An implication of this is that creatives will tend to produce work that reflects their own career aspirations, creative impulses, ethics and beliefs. They would produce advertising that appeal to themselves. They would produce work that they find appealing and interesting to them instead of to the consumers, contradictory to the marketing idea that the consumer preferences should take precedence over that of the creatives.Aside from aesthetic preferences, the gender of the creative also affects the branding of products. Gender affects the graphic expression of the individual. One’s shape, color, detailing and perspective preferences are usually associated with the gender one belongs to. To ensure that the product or service appeals to the target consumer, the ‘production aesthetic’ and the ‘preference aesthetic’ should be the same.The personality and gender of the creatives should be aligned with the consumers. Recruiters should hire marketing staff members whose personalities and genders are congruent to the external stakeholders. In an era of high competition, delivering products that appeal to specific customer segments is a high priority. Reference for the journal: Authors: Moss, Gloria Source: The Journal of Bra nd Management, Volume 14, Number 4, 1 April 2007 , pp. 279-300 Publisher: Palgrave Macmillan

Northstowe Good or Bad

In this study, I will endeavour to discover if Northstowe is the answer to Cambridge's problems and if anything has been learnt from development of earlier settlements, such as Bar Hill, Cambourne and Arbury. This means I am going to review the circumstances that were there when the settlements were built and see if the move made by the planners at the time was best for what happened in terms of the growth of the population and people wanting to live and work in the Cambridgeshire area, this has caused a lack of houses. This has meant huge price rises in houses making them unaffordable for first time buyers in the area. As people cannot move into Cambridge directly because of the lack of housing, they have to move into the surrounding villages and towns making them also full, this is producing a lot of traffic moving in and out of Cambridge everyday which is a huge problem as the roads cannot handle the amount of traffic as Cambridge is a medieval town and was meant for horse and carts. This has created a lot of problems such as congestion and pollution. I went to Cambridge, Arbury, Oakington, Cambourne and Bar Hill to compare the housing, layout of the settlement, the environment and the services and jobs available. I was looking for open spaces, good sized houses and houses in good condition and overall a nice environment to live in. I collected my data from what I observed and my thoughts of the visited location. Chapter 1 Just after the Second World War men were coming home and having spent years with the officers who were previously thought to be way above their class discovered that they weren't so different and so there was a huge demand for housing as men and their wives began to want houses of their own away for the family. Bar Hill began to be planned for in 1952 after the Development plan tried to contain growth, including the industrial growth inside the city of Cambridge and to limit the population to 100,000. Growth was instead to be encouraged in a ring of key villages around Cambridge. By 1964 these villages had grown so fast that the villagers were concerned that the character of the villages would be lost, so other villages further away were encouraged to grow. Also the idea of developing six new villages was put forward. Bar Hill was the only site to be developed. It met the three basic criteria, single ownership, marketable location, and well related to the existing development pattern. Bar Hill was designed to have 1,250 houses, shopping and social facilities and a light industrial estate. It used the â€Å"Radburn† design principle which is where vehicles and pedestrians are segregated by having a perimeter road which has residential cul-de-sacs inside, linked by pedestrian routes leading to the village centre. Bar Hill was divided into 12 parts residentially and it was up to private developers who would meet some of the cost of village infrastructure and services. Developers needed to sell houses at a competitive price and soaring caused several developers to sell out, and slowed development. The village centre didn't get built soon enough and so this discouraged people to buy houses more. The council had to eventually pay for a new fly over to encourage development, something that should have been paid for by the developers. A local plan was made that made the final population 5,000 and demanded higher quality housing as produced originally, before developers tried to cut costs. During the 70's houses building was slow but once the remaining land was sold off in parcels, construction speed up, although many low quality houses had already been built. More warehousing and office floorspace was put forward to decrease the commuting in and out of the village and create a more inwardly motivated community. The parish council promoted community facilities and in 1980 the village hall was finally built. A lot of progress was made when Tesco gained permission to build a superstore and petrol station, although Tesco bought the land and controlled what shops were allowed to operate. Tesco continued to grow, developing its floorspace and range of goods, it provides many jobs, although it reduced the number of smaller shops and services in Bar Hill. Industrially the land was taken up steadily, in 1985 there were 6 units vacant for a total of 56. Bar hill has attracted firms from abroad, other parts of the country and local companies wishing to expand in the area. In 1994 South Cambridgeshire District Council granted outline planning permission for the settlement of Cambourne, 9 miles west of Cambridge and south of the A428 in the parishes of Bourn and Caxton. It is planned on 1000 acres of land to be an almost self contained community. When completed it will be 3,300 houses planned around three villages with traditional village greens, a local shopping centre, a 50 acre business park, shops, community facilities, such as a health centre, library and community centre, two primary schools, a public open space including a country park and recreational facilities such as a golf course. In 1998 construction began on the infrastructure of the first housing areas as well as the site entrance and roundabouts. The first residents began living in Cambourne in august 1999, with 75 homes including low cost housing, occupied by the end of the year. More roads were built as more houses were built. Work began on the first phase of the business park, building two units. Landscaping started and the country park began. Construction began on the sewage system and balancing lakes. More houses and roads completed in Great Cambourne in 2000 and work started in on lower Cambourne, with 170 families living there by the end of June. Monkfield park primary school completed along with the first children's play area. The first phone box, post box and notice board were provided. Footpaths built in the Eco Park and country park. Structural landscaping continued on the outskirts of the site and Great Cambourne village green, and the five balancing lakes were finished. Morrison's supermarket opened in 2003. Planning permission for 1774 more houses was refused. By Easter 885 houses were occupied. 90 houses were built in 1999 and 300 more are being built per year over a further 11 years. 900 of the approximate 3,300 houses are to be rented. The homes are meant to be for all ranging from one to six bed roomed apartments and houses, retirement homes and affordable housing. The 50 acre business park, 5 acre industrial estate and village shops and services will provide at least 3,000 jobs so many villagers can live and work in Cambourne. Two primary schools will eventually be provided at Cambourne. Secondary education will be provided at an expanded Comberton village college. Once the 1000th house has been occupied the community centre has to be built. It is fifteen years since the government recognised that developers receiving planning permission should be expected to make a contribution to the local community from the uplift in value which occurs when planning permission is granted. This policy was enshrined in section 106 of the Town and Country planning act 1990 which introduced a system of planning obligations enforced by contract between the local authority and the developer. At the same time the provision for affordable houses became a material consideration. This means that permission could be refused unless an appropriate contribution was agreed in areas where there was an identified need for additional affordable housing, which encompassed the vast majority of areas in England. Providing affordable housing in this way has the potential for meeting thereof the government's main affordable housing objectives. Ensuring land is made available for that housing and does not have to be bought by housing associations on the open market. Providing a financial contribution from developers to expand the supply of affordable housing that can be obtained given available government funding. Supporting the mixed communities agenda both by putting as much as possible of the supply on the same sites as market housing and mixing what is provided between social renting and intermediate tenures to ensure that a range of household groups are on the site. This relates to the Greenbelt because if anything is going to be built on the Greenbelt, it has to be sent to the government to be approved which if it is given shows a true cause and it will also be a good thing for the place where it is being built. Chapter 2 In this section I have included annotated photos of the sites that went to and graphs to show the results of the neighbourhood survey. I am going to discuss how well each site was designed to be a residential environment, whether it has a well designed environment and whether or not the facilities are adequate whether self-contained or not and whether there are any problems for example parking or traffic and whether it helps to solve Cambridge's problems. Accordia, Brooklands Avenue Catherine Square, Arbury Oakington Bar Hill Cambourne Brooklands Avenue, as you can see in photo 1 the site was clean, the traffic was light and the houses were in good condition but the houses were not very spacious, there was a lack of privacy as well as a lack of open space and a lack of parking. As the graph 1, 2 and 3 show Brooklands Avenue although the housing isn't spacious show that the environment around is nice and it's in Cambridge and so there is not far to go to get into the centre. This suggests that it could have been planned better as the houses are not very private and are quite small, this maybe because the flats where built on a brownfield site so the planners did the best they could also there is a lack of parking which is a problem because people will have 2 park on the street outside, creating the traffic problem worse. From my analysis you can see that the recent high density like Accordia near the centre of Cambridge are bad because they create more traffic problems and there isn't enough room to house the cars. This supports the suggestion that settlement growth should be in new settlements like Northstowe because it takes the parked cars off of the roads in Cambridge making the traffic move more swiftly. Arbury, as you can see in photo 2 the site is clean, the traffic was light, the houses were in a good condition, there was open space, it was more private than in Brooklands Avenue and the houses were more spacious and there was off street parking. As graph 1, 2 and 3 suggest the environment is well planned because there is open space, it is clean, and the housing is spacious and private. From my analysis you can see that recent low density developments like Catherine Square on the outskirts of Cambridge are good because it takes people out of Cambridge but bad because they have to commute into Cambridge to work. This both supports and doesn't support the suggestion that settlement growth should be in new settlements like Northstowe because although it would be getting people out of the centre of Cambridge they would want to commute back into Cambridge to work so the traffic problems would worsen. Oakington, as you can see in photo 3 the site is clean, the traffic was light, there is off street parking, there was a variety of housing styles and the landscape was nice. As graph 1, 2 and 3 suggest the environment was well planned, the houses were in good condition, the houses appeared spacious, there appeared to be amenities and the privacy was good, unlike Brooklands Avenue. This suggests the environment is well planned because the houses were in good condition, there was no vandalism, the houses had privacy, the area was clean and the place was well landscaped. From my analysis you can see that old low density developments like Oakington outside of Cambridge are good because the housing is much better and the area is generally nicer, this supports the suggestion that settlement growth should be in new settlements like Northstowe because it is out of the city so better housing can be built and the landscaping will be better, however the commuting traffic will still be a problem inside the centre of Cambridge. Bar Hill, as you can see in photo 4 the housing is small, and the style is unvaried and there is a lack of landscape, but the environment is clean and the houses are in good condition, but as graph 1, 2 and 3 suggest the poor housing outweighs the good environment and the closeness to services and jobs. This suggests the environment was well planned but because it was built in the 50's the planners didn't think ahead and so the houses are too small and all the same style because they were built to budget. From my analysis you can see that the recent development of Bar Hill outside Cambridge is good because it is possible to never leave Bar Hill because you can work, shop and eat there but people commute to other places to work because the work there is all the same, this is a problem because of the traffic going into Cambridge causing pollution and congestion. Cambourne, as you can see in photo 5 has open spaces, spacious houses, the houses have amenities, the houses are styled differently, there private and there all in good condition. As graph 1, 2 and 3 show this was probably the best place we visited as I had the highest average score, also the area was clean, it was quiet, well landscaped and the traffic was light. This suggests the environment is well planned because of the good roads, the off street parking, the open space and the pavement for pedestrians. From my analysis you can see that the recent development of Cambourne outside Cambridge is good because it has made a place to live that u can live and work in without having to go elsewhere. This supports the suggestion that settlement growth should be in new settlements like Northstowe because it keeps the villages which the greenbelt was founded to protect. Commuting people from villages who work in Cambridge have been severely affected by these developments because everyone is now trying to get into Cambridge the traffic is piling up and because Cambridge was not built to hold the vast amount of traffic that there is there are daily jams when people are trying to get in and out during peak times. Chapter 3 My analysis of the 2 Cambridge sits and the 3 out of Cambridge sites reveal that although the housing is better quality and the places are of better standard outside they are producing huge amounts of traffic going into Cambridge where there is nowhere for them all to go, whereas the Cambridge sites make Cambridge easy to walk to making the traffic problems less but at a reduced niceness of house. Advantages of Cambridge site Disadvantages of Cambridge site * Easy to get into town * Can do things in town without having to worry about getting transport back * Doesn't increase traffic problem * Not far from the centre of Cambridge * Not far from a train station * Not far from work * Not very much space * Can be loud * Can be impossible to get out of Cambridge because of the traffic * If there are road works you can still be late because of the traffic jams from the other cars * Houses small and expensive Advantages of non Cambridge site Disadvantages of non Cambridge site * Open spaces for parks and play areas * Cleaner environment * The area is well landscaped * Quiet environment * The traffic is light * There is off street parking * Pedestrians are well served for as well as cyclists * Good roads for motorists * Can be far away from Cambridge * Commuting causes huge traffic problems by large amounts of people all needing to get in at the same time * There might not be any public transport routes in where the new village is. The alternatives being suggested are new villages/towns, new business parks next to old settlements, re-use land inside Cambridge or to use land on the edge of Cambridge's greenbelt like Milton or King's Hedges. These are not likely to happen in the near future because Northstowe is currently being planned, also the new town idea is Northstowe, and it will be a new town when built. The best choice would be to use brownfield sites in Cambridge itself or to revitalise places by building business parks next to old settlements providing more work out of Cambridge. Chapter 4 6,000 new homes to be built at Northstowe by 2016, with an expansion to approximately 8,000 new homes by 2021 and beyond, there is going 2 be another boom in traffic in the centre of Cambridge and it won't be able to cope so the pollution level will increase and so will the vandalism and crime in Cambridge. The way to reduce impact on the city of Cambridge when Northstowe is built is by making Cambridge easily accessible by bus, guided bus or train, this would reduce the traffic in the centre of Cambridge. To make this settlement work, in my findings, there should be open spaces, spacious good quality housing, a variety of style of housing, the houses should have amenities and they should have privacy. Also the area should be quiet, well landscaped and should be suited for cyclists, pedestrians and motorists. There should be nearby schools, leisure facilities, shopping facilities, and a business park and also it should be well served by public transport. Doing this would reduce Cambridge's problems by making jobs outside of the centre of Cambridge, reducing the commuting, likewise with the good public transport. The schools would mean that people wouldn't have to do a school run into Cambridge making the traffic even less. Having open spaces makes people stay in a village because they can go and relax there and also it means there can be clubs held which get the village together. Leisure facilities such as a swimming pool, cinema or a gym would give the people an alternative nearby instead of having 2 go into Cambridge for these. Also a village hall would be good for hosting parties or clubs such as a youth club that would keep youths out of Cambridge and keep them off the streets. Conclusion I agree that lessons have been learnt from Bar Hill and Cambourne but I doubt that these lessons will be used to full effect, because although Bar Hill's circular outer road has been abolished from Cambourne and from what they expect Northstowe to look like (see diagram 1) it was quite a clever idea. Also from Bar Hill we have learnt that just because there are jobs that are in the village/town you are in, it doesn't mean that the people will work there, they are more likely to commute to either Cambridge or London from a nearby train station. The lessons learned from both of these new developments are saying the same thing that Cambridge cannot cope with the traffic that is pouring in from all the new settlements and from all the older ones. Also they have learnt that schools must be built nearby or in the town to help cope with the children because they cannot fit into the existing schools and the commuting to school would also put huge amounts of traffic on the road and this is what we are trying to stop. I don't believe that Northstowe is the answer to Cambridge's problems but other than flattening it and starting again from scratch, which is not do-able I believe it is the best way forward. Another thing that should be built is a church of some kind because people commuting into Cambridge or nearby villages to go to church could also be seen as a problem to some people especially is a town like Northstowe had to move into the surrounding villages it would spell disaster for these quiet country villages. Evaluation If I did this project again I would improve it by going at a better time of day where there are more people about to complete the survey, and by visiting there more than once, to go back on a variety of occasions to see what exactly happens there. I think I'd need more time to get better feel for the survey and I could use more information on Northstowe to truly discover what they will be building.