Organizational Impact Paper Assignment Example | Topics and Well Written Essays - 750 words

Organizational Impact Paper - Assignment Example These techniques are necessary for the transition and modifications to the firm’s strategy meant to give competitive advantage, meeting and surpassing the expectation of the customers and ultimately existence. Ordinarily, organization normally belongs to one sector that comprises a given industry whereby it is either manufacturer or service. This study seed to examine innovation, design and creativity impacts as well as describes how each firm’s strategy, processes, products and services have been affected by these techniques. Apple for manufacturing and Verizon wireless for service is the organizations chosen for evaluation. Innovation merely encompasses coming up with merchandise meant to ensure complete of clientele’s desires or wants whereby they may be either new or just slight modification (Harvard Business Review 2009). Mostly, it is also encompasses creating new method, process or idea meant to alter the making process of a certain product already in existence and has been transformed or reinvented with intention of augmenting demand through better service. Strategy refers to how a given firm obtain the end it seeks to achieve. Process is learning and planning strategy for developing new ideas. Product is the results of goods through manufacturing or a service (Stamm, 2003). There are two categories of innovation including product and process innovation, Examples are Apple’s development of iPod, iphone, and ipad during 2000s, Verizon’s innovation of 2G, 3G, and 4G. Process innovation encompasses enhancement of new process meant for making products and delivering them to respe ctive clients. Examples include Verizon that altered know-how for live TV broadcast to some cell phone; Apple developed its own independent surveys in order to track its major market divisions around the world. As defined in (Jones & Hill, 2012) product innovation create value by creating new

Working with Federal Reserve's Publications Assignment

Working with Federal Reserve's Publications - Assignment Example Federal Reserve’s Assessment of the Current Economic Activity and Financial Markets and their View on Inflation The financial crisis is on the rise worldwide. Prices of commodities in the markets are shooting up and the consumers are finding it difficult to survive in these harsh financial situations. The financial organization, firms and industries are finding it unbearable to hold on to the competition. In the United States for instance, Fannie Mac and Freddie Mac which are government parastatals were put under receivership. Lehman brothers’ holdings and other large business institutions were either at the verge of collapsing or they actually did collapse. Others were acquired by their competitors under unavoidable circumstances of bankruptcy. Large withdrawals of money were made by stakeholders and investors which affected the money market mutual funds. This undermined the stability of short term funding markets and the bank wholesale funding markets. The strain on f inancial markets has also caused economic activities to decrease. The GDP was reported to have gone down at an annual rate of 6.2 percent in the last quarter of the previous year though recent indicators show some slight improvements. The rate of unemployment moved 7.6 percent .Reacting to deterioration of job markets, loss of equity, housing wealth and tightening of credit conditions, families cut on their spending habits. Buying of homes and construction of new ones are not doing well at all despite the fact that mortgage rates have gone extremely down. This reflects how our economy is uncertain and home prices are likely to fall even lower. Manufacturing sectors have also deteriorated in their output bringing its rate of capacity utilization very low. The weak economy has led to many premises cutting their capital expenditures. Businesses have done their best to reduce the number of investors. Sales will remain poor for some time and the cut down on production is to be evident in the coming months. This was a threat to international economic stability. This projected a devastating financial collapse globally. The treasury saved the situation by injecting 250 billion dollars in to the U.S.A. financial organization. Monetary Policy Tools The Federal Reserve Uses To Stabilize The Economy And Maintain Price Stability.   Late last year, Federal Reserve responded aggressively to the deterioration of financial markets. This was evident in the way they continued to ease monetary policy. The Federal Open Market Committee brought its fund rates at a very low rate of 1/4 percent where it has remained to date. Making the federal funds rates almost zero, the Federal Reserve is focused on other ways in which it can ease tough conditions at the credit markets. They have new facilities and have expanded existing facilities to facilitate the flow of credit services to its customers. (Monetary Policy And The Economy),notes that lower interest rates in the United States wil l lead to decline in the exchange value of the dollar and prompt an increase in price of imports and decline in the price of exports. Auction facility was also increased so that banks could obtain the funds they needed to serve their credit customers better. The FOMC also expanded its network swapping lines with foreign central banks to help in solving the global financial crisis which was now getting into the funding markets of the U.S.A.

One Day In September Essay Example for Free

One Day In September Essay Analyze how the opening sequences of two documentary films help to establish genre and narrative. The two documentaries Im going to discuss are called one day in September and when we were kings these are both documentaries about well known sporting events. One day in September is about a group of Israeli athletes in the Olympics who are captured and held hostage by Palestinians whereas when we were kings is based on two boxers from America who compete for their country in Africa in 1974 called George Forman and Muhammad Ali. They are both an example of a well known competitive sport. One day in September opens with a short clip of Munich where the Olympics is due to be held it is presented as if it is advertising it as a holiday destination. The music at first is very cheerful and light with a narrator describing Munich and its attractions this is known as non diagetic sound. There are quick clips of the lifestyle and scenery in Munich to give you a general idea of what Munichs culture and lifestyle is like. It soon changes very serious and dramatic credits with a man quoting Well nobody could foresee what later on happened this leads the viewers to think already that this is not going to be a usual day. The credits slide onto a very dark blurred background with distorted reports on what seem to have happened in the background, this effect intrigues the audience to what actually happened on that day in September. When the credits finish the music changes back to the calm, peaceful music as before and the audience see slides of what appears to be a happy couples marriage. The viewer can already sense that these people are going to be involved. A woman is narrating over these short clip and goes straight in to talking past tense saying It was only a year and three months that I was married to Andrà ¯Ã‚ ¿Ã‚ ½ Spitzer this gives the audience the impression that they are not married anymore. The narrator carries on discussing her marriage and how she met Andre Spitzer this creates a bond between the audience and the narrator to leave a bigger effect on the viewers. The shot then changes to a prisoner however you cannot see his face, the sound then changes into tension building music to create suspense between the audience and this prisoner this also shows us black and white images of were he lives over these shots the prisoner goes directly into who he is and describes his past and his training. The camera shots keeps us curious into who he is and what he has done while the suspense of the music engages us into what happened one that day in September. The audience then go back to Andrà ¯Ã‚ ¿Ã‚ ½ Spitzers wifes perspective however the music stays the same building up the suspense while the point of view changes from the goodies to the baddies. The documentary then changes into a anonymous male describing what was about this Olympics that made it different from all the others for Andrà ¯Ã‚ ¿Ã‚ ½ and his team. The sound then changes to an upbeat feel good song showing clips of the Olympics which confuses the audience slightly to what went wrong.

Analysing Regeneration Of Newcastle Upon Tyne Tourism Essay

Analysing Regeneration Of Newcastle Upon Tyne Tourism Essay Urban tourism has, in one form or other, been with us since Mesopotamia and Sumeria were spawning the phenomenon of urbanization. People with the means and inclination to do so have been drawn to towns and cities just to visit and experience a multiplicity of things to see and doà ¢Ã¢â€š ¬Ã‚ ¦These (towns and cities) were the melting pots of national culture, art, music, literature and of course magnificent architecture and urban design. It was the concentration, variety, and quality of these activities and attributes that created their attraction and put certain towns and cities on the tourism mapà ¢Ã¢â€š ¬Ã‚ ¦ (Karski, 1990 A. Karski, Urban Tourism: A Key to Urban Regeneration?, The Planner 76 (13) (1990), pp. 15-17. View Record in Scopus | Cited By in Scopus (7)Karski 1990, p. 15). Newcastle Upon-Tyne played a great part in the industrial revolution the period between the eighteenth and nineteenth century where there was major change in Western Europe, changes in agriculture, manufacturing, mining and transport had adverse impacts on the social economic conditions, Newcastle was prominently dominated by chemical, iron and steel industries.  [1]  (LAW 1993) cites In the last 15 years or so urban policy-makers have sought to develop tourism in an attempt to compensate for the contraction of those economic activities, such as traditional manufacturing industry, which have undergone a structural crisis in many West European and North American cities. In order to compete in the new environment created by the process of economic restructuring, urban policy-makers have created new, or enhanced old, tourist attractions and facilities. State ownership, although originally conceived as a means of safeguarding These provided the ground work for a new approach, in whic h towns and cities were regarded as multi-functional areas, meeting the demand generated by urban tourists and, indeed, stimulating some of that demand themselves (Page et al., 2001, p336-7).g employment, had become a mechanism of retrenchment and restructuring. Privatization of the basic industries, as part of the Thatcherism free-market policies of the 1980s and 1990s signalled the final run-down of these industries (e.g. Hudson, 1989; Robinson, et al, 1987; Tomaney, 2003; Tomaney, et al, 1999). Today tourism is one of the largest consuming industry consuming substantial amounts of space within the urban destination with Gospodini 2001 stating that large attractions e.g. theme parks/ museums contribute to this consumption. Urban tourism is distinguishable from other forms of tourism by a number of features which, while they are not applicable to all urban destinations and may be applicable to some non-urban destinations, characterize urban tourism destinations as a whole. Significant numbers of tourists in urban areas are visiting for a primary purpose other than leisure, including business, conferences, shopping, and visiting friends and relatives. Local residents (and commuters) are also significant (often majority) users of attractions and of infrastructure which has generally been developed for non-tourism purposes within urban destinations often the number; variety and scale of primary and secondary attractions are large. Men make their own history, according to Karl Marx, but they do not make it just as they please; they do not make it under circumstances chosen by themselves, but under circumstances directly encountered, given and transmitted from the past. Newcastle like many European Cities has seen terrible time with high levels of unemployment in the 1970s in the context of increasing national economic difficulty there was a great decline in the manufacturing industry in the North, demographic trends resulted in a huge influx of young people on to the labour market and the labour force employed in manufacturing continued to decline there were other contributing factors for the decline for example de-industrialisation and technological advancement, the growth of manufacturing in low-cost countries, the outcome was raising unemployment. De-industrialisation The term de-industrialisation has come into common usage in recent years to describe (and perhaps emotionally charge) what is perceived as Britains manufacturing decline. As the volume of the employed population engaged manufacturing declined, technological advance served to alter the occupational composition of remaining employment by reducing the number of manual tasks required in production while simultaneously increasing the number of employees in non-production functions, concerned with the processing, compiling and communication of information (CRUM and GUDGIN, 1978; STEPHENS and HOLLY, 1981) Technological advancement As the volume of the employed population engaged in manufacturing declined, technological advance served to alter the occupational composition of remaining employment by reducing the number of manual tasks required in production while simultaneously increasing the number of employees in non-production functions, concerned with the processing, compiling and communication of information (CRUM and GUDGIN, 1978; STEPHENS and HOLLY, 1981). This growth in information related activities in manufacturing may be related to both substitution of information for non information labour arising from changes in labour cost differentials, and the substitution of capital for non-information labour (OECD, 1981). Thus technological change may be conceptualised as requiring a rise in skill levels and a technologisation (TOFT JENSEN et af., 1983) of the workforce as the remaining jobs become increasingly specialised and technical in nature. However, at the same time as new technologies have led to a shif t towards jobs with a high technological content (which we may expect to see reflected in an increasing proportion of employees in managerial and professional occupations), Manufacturing in low-cost countries The threat of competition from many of Asias manufacturing countries has been a growing concern for many European and Western countries since the early 70s with the decline of the manufacturing industry in the UK, politicians and policy-makers, and CEOs and line employees have all focused on the perception that Asias competitive advantage is based on low wages and an undervalued currency, and that this Juggernaut is overwhelming, leaving small European manufacturers with no chance or ability to Compete against them, Asia has various cost advantages:- Asias ready access to cheap labour enables Chinese companies to pay on average 76 cents per hour (1/36th the average labour rate of the E.U.) With nearly 1500 million inhabitants in Asia seeking a better way of life in the East, manufacturing plants provide improved pay and living conditions, including free housing, food, and medical care. This nearly inexhaustible supply of labour is bound to keep wages low for many years. Low cost of materials and components, stemming from the low labour rates of local suppliers, companies producing in Asia benefit, in some cases, from lower cost of materials and inputs. Undervalued Asias aggressive currency policies have kept the currency artificially low, not allowing it to float freely compared to foreign currencies. The result is that goods exported from Asia to the U.S. or EU is artificially low in price. Government incentives and less regulation. An example of Asias competitiveness is the Chinese government who offer tax breaks and other financial incentives to multinational corporations (MNCs) that engage in joint ventures in China. These MNCs are also often attracted by the opportunity to do business while being subject to little or no environmental, health or safety regulations. Newcastles revival and mechanisms used for this. The emergence of a state managed region, the strengthening of regional policy aimed at tackling the problems of industrial regions like the North East included restrictions on development in efforts to shift investment to development areas and meant that the region became a focus for mobile forms of manufacturing investment, especially for labour intensive forms of investment from UK and US companies. Alongside the restructuring of manufacturing, the North East also participated in the general growth of service industries which emerged as the most important provider of employment. The growth of services in the North East (when compared to other regions of the UK) rested disproportionately on the expansion of the public sector (often through state-directed relocations of civil service jobs) while business services, for instance, tended to be under-represented (Robinson,1987 and Marshall, 1982). The physical regeneration of some parts of the region, notably the Newcastle-Gateshead quayside area, was a significant development at the turn of the 21st century. Property development and culture-led regeneration in the urban core helped to alter the image of the region, but such developments tended to divert attention from the chronic underlying weakness of the regional economy (Byrne and Wharton, 2004; Robinson, 2002). Tourism can be placed high on the list of impacts that have helped the North East to revitalise itself, from the last decade investment in the regeneration of the inner city, the West End and East End. The Citys reputation as a regional shopping centre has been enhanced by the development of shopping precincts such as Eldon Square (opened in 1976), Eldon Gardens (1989), Monument Mall (1992) and pedestrianisation of Northumberland Street, upper Grainger Street, Blackett and Grey Street (1998). In the 1990s and through in to the 21st century Newcastle has been underg oing regeneration to re-establish the city as a vibrant and stylish regional capital and halt the population decline. The local councils and forming bodies published a regeneration strategy for fifteen year the regeneration strategy gave a flavour of the broad remit of regeneration these included:- Strengthening the economy Improving transport and connectivity Providing the right choice of homes Transforming education and skills Ensuring wellbeing and health Promoting inclusion and social cohesion Newcastles councils overall aim was to create a vibrant modern, safe, inclusive European City by building on the heritage, cultural and economic strengths of Newcastle plus improving the quality of life all people and communities in Newcastle and playing a leading role in the sustainable growth and prosperity of the region. Between 1970 and early 1980 the inner city was declared an industry improvement area (the first in Newcastle) in response to change in government policy to revive derelict areas through industry i.e. creating business opportunity around the region engineering, import on construction material and tourism industry, there was a large emphasis with the local council on improving local infrastructure to support local businesses with upgrading local roads and highways plus ensuring that business awards were granted in 1982 the metro bridge was opened by Queen Elizabeth II the metro bridge links the metro light railway systems on each side of the river metro trains ran from Haymarket to Gateshead and Heworth later to Sunderland plus South Shields the metro system allowed both sides of the Tyne to better connected enabling a far greater experience for visitor and residents allowing easier access to the town centre the hub of business services in Newcastle, Grainger Town which is considered t he historic heart of Newcastle Upon Tyne between the 80 and early 1990, this once prosperous area which was on the decline was taken over by a new centre of retail and commercial activity the area has had an investment of  £120 million poured into it from both public and private investment. The region also embraced its emergence as a party city heavily promoting the leisure opportunities available at the city most of which revolved around the nightlife and social consumption of alcohol (Newcastle City Council, 2008). Indeed this fame reached international levels with US travel consultants Weissmann Travel rating Newcastle as the eighth best party city in the world (Nayak, 2003: 66), the major investment associated with the NewcastleGateshead Initiative has seen a number of iconic cultural projects materialize in recent years. The BALTIC which opened in 2002 was a  £50 million project which saw the conversion of a disused 1950s flour mill into an international centre for contempo rary art. This was followed in 2004 by the Sage Gateshead a  £70 million music and performance centre located on the Gateshead Quayside. The Gateshead Millennium Bridge, which opened in 2001 at a cost of  £22 million, is a pedestrian and cycle bridge which gained international fame as the worlds first tilting bridge. The NewcastleGatesHead Initiative was established in 2000 to develop a regeneration strategy for the area the river Tyne provided the focal point for a variety of iconic culture-led flagship regeneration programmes and projects one of many famous culture lead land marks that the NewcastleGatesHead Initiative made possible was the 65 foot high sculpture done by Antony Gormley the angel of the north which brought great publicity to Newcastle and changed consumer perception of the region. For the Conservation and regeneration of this region funding from both public and private finance was invested into the region from various sources, some are identified below; Gateshead Council The ERDF The heritage lottery fund Public funding Single regeneration budget Challenge fund Private sector Learning and skills council From the regeneration over the last 3 decades Newcastle has improved on all primary elements of tourism (Figure 1) especially additional elements and secondary as a result of tourism development in the region other industries are attracted to Newcastle for business Tourism has helped to enhance the physical, economic and social regeneration of the region (Figure 2) Figure 1urb036 Figure 2 law Conclusions to enable to you to make a critical appraisal of applicability of Laws model Newcastle upon Tyne is defiantly a city which can be sold as a product on the Tourism market, since the 1980s there has been increasing recognition of the importance of tourism to UK cities (Law, 1993). The growing emphasis on urban tourism as an area of economic growth for cities has come about through realisation that urban tourism acts as an important catalyst for the economic, social and physical regeneration of the city, creating benefits for residents of the city as well as for industries located there. Moreover, tourism is perceived as an environmentally friendly, yet labour intensive, industry which can benefit cities through income and job creation, particularly in the wake of the decline of traditional economic activities (Law, 1993) . The localism model proposed by the Tories in the 80s and early nineties gave way to New Labours regional development plans and the establishment of the regional development agencies (RDA). As Deas Ward (2000, p.279) state the aim of the RDA programme was to provide effective and properly coordinated regional economic development by managing land assembly, physical regeneration, local economic development and inward investment. These provided the ground work for a new approach, in which towns and cities were regarded as multi-functional areas, meeting the demand generated by urban tourists and, indeed, stimulating some of that demand themselves (Page et al., 2001, p336-7). It was in such an era of change that Law (1993, p. 24-31) drew up what could be called a strategy for urban tourism, constructing a model whose various component parts were interlinked and crucial to the physical, economic and social regeneration of the urban environment it is a complex of activities that are interlinked in a particular milieu and enables cities to attract tourists (Law, 2000, as cited in Thomas, 2004, p.241. Key elements in current urban policy, as he noted, involved an emphasis on economic policies; an emphasis on obtaining private investment; an emphasis on property development; public sector investment in infrastructure; a focus on the city centre and finally, the creation of flagship projects whose scale and impact generate a positive public image of the new urban landscape. This idea of image, although it may sound somewhat vague and theoretical is regarded by a number of commentators as of crucial importance as negative perceptions can undermine regeneration and destroy the confidence of local communities leading to the idea of a lost city with no clear identity or brand (Trueman, et al., 2007, p.20) Law took the view that tourism provides an over arching framework which involves the provision of a physical environment and infrastructure conducive to the development of facilities and the generation of activities which will be of benefit to the local community, but will further involve the projection of the city as an area suitable for industrial and commercial activity. Those elements which may be termed primary attractors are museums, art galleries, concert halls, conference centres, exhibition halls and other ancillary elements. A city, however, must also be a place which attracts not just tourists, but those who want to live and work there on a permanent basis; as such, it must persuade potential residents, business professionals and executives that it is capable of providing a lifestyle in keeping with their tastes and needs, to con clude Newcastle upon-Tyne has managed through its regeneration to comply to Laws 1993 book Urban Tourism attracting visitors to large cities.

Censorship in Schools Essay example -- Censorship Censoring Literature

Censorship in Schools There has recently been a renewed interest and passion in the issue of censorship. In the realm of the censorship of books in schools alone, several hundred cases have surfaced each year for nearly the past decade. Controversies over which books to include in the high school English curriculum present a clash of values between teachers, school systems, and parents over what is appropriate for and meaningful to students. It is important to strike a balance between English that is meaningful to students by relating to their lives and representing diversity and satisfying worries about the appropriateness of what is read. This burden often falls on teachers. The purpose of this research paper is to discuss censorship in schools and to argue that the censorship of books in the high school English curriculum is limiting and takes away literature that is meaningful to students. How a Book is Censored Brinkley describes a few actions that can lead to the censoring of a book in a school or school system: An expression of concern is simply a question about the material with overtones of disapproval; an oral complaint is an oral challenge to the contents of a work; a written complaint is a formal written challenge to the school about the contents of a work; and a public attack is a public statement challenging the contents of a work that is made outside of the school, usually to the media to gain support for further action (1999). Brinkley also points out an important difference between selection and censorship: Selection is the act of carefully choosing works for an English course that will be age-appropriate, meaningful, and fulfill objectives, while censorship is the act of excluding works that some con... ...nts out that censors often pick out very short passages of a work without taking into account its context in the entire scheme of the novel. Shen, F. (2002 September 24). Off the shelf; Who should decide what books you read? The Washington Post, pp.2. Retrieved December 2, 2002 from Lexis-Nexis/Academic database. This article addresses some of the reasons that censors attempt to remove books from the curriculum: Many censors feel that works are not age appropriate for students. Staff, Wire Reports. (2002 October 3). Book banning spans the globe. The Houston Chronicle, pp.C14. Retrieved December 2, 2002 from Lexis-Nexis/Academic database. This article emphasizes the point that censors go too far when they attempt to not only ban a book for their own children but want to remove it altogether from a school library, so that other students cannot read it.

The Older Worker Essay -- Employment Jobs Essays

The Older Worker The workplace for older adults is becoming a dynamic space rather than a unidirectional journey leading to retirement. Work life for older adults is situated in a dynamic pattern of periods of active employment, temporary disengagement from the workplace, and reentry into the same or a new career. The new older worker is developing a third stage of working life, the period beyond the traditional retirement age and final disengagement from the work role. The third age of life has been associated with choice, personal fulfillment, and liberation (Soulsby 2000). Using this idea, we posit a third stage of working life where older workers are active agents negotiating various roles within the workspace. The actions, depending on life circumstances, might include the decision to remain in, retire from, or return to periods of part-time, full-time, or part-season work. Thus, although workplaces are searching for ways to increase productivity, older workers are asking for increased career de velopment opportunities and yet are still neglected by most workplaces. This publication discusses some of the misconceptions about older workers and the reality of a more active and involved older adult work force. There Is an Age When One Becomes an Older Worker: The Age Myth There appears to be considerable variation in the concept of older worker as defined by age alone. The term older worker extends from 40 to 75 years of age. When workers at age 40 are referred to as older workers, age is linked to beginning thoughts about retirement decisions (Rosen and Jerdee 1986), the decline in training opportunities (Cooke 1995), the dispelling of myths about the productivity of an aging work force (Kaeter 1995a), or the need for ... ... Express Their Views.† Generations 22, no. 1 (Spring 1998): 34-39. Salomon, A. â€Å"A Trainer’s Guide to Retirement Planning.† Training 19, no. 8 (August 1982): 42, 47. Soulsby, J. Learning in the Fourth Age. Leicester, England: National Institute of Adult Continuing Education, 2000. Stalker, P. â€Å"Wiser Policies for Older Workers.† World of Work no. 12 (May-June 1995): 22-23. Sterns, H., and Miklos, S. â€Å"The Aging Worker in a Changing Environment.† Journal of Vocational Behavior 47, no. 3 (December 1995): 248-268. Sullivan, S., and Duplaga, E. â€Å"Recruiting and Retaining Older Workers for the New Millennium.† Business Horizons 40, no. 6 (November-December 1997): 65-69. Yeatts, D.; Folts, W.; and Knapp, J. â€Å"Older Workers Adaptation to a Changing Workplace: Employment Issues for the 21st Century.† Educational Gerontology 25, no. 4 (June 1999): 338-347.

Martin Johnson Heade Essay

Martin Johnson Heade (originally Heed), the eldest son in a large family of Joseph Howell Heed was born on 11th August, 1819 in Lumberville, a small rural location near Doylestown in Bucks country of Pennsylvania (Hollis Taggart Galleries, Para. 1). His father owned a farm and a lumber mill. His life is said to have been influenced by the two cousins, Thomas Hicks and Edward Hicks who probably taught him his first art lessons locally. His passion for art grew considerably in the 1840s, and it is around this time that he took a study tour to England and stayed in Rome Italy for two years. By the year 1843, he was residing in New York and later moved to Brooklyn, where he changed his name to Heade, and later on moved to Philadelphia (Hollis Taggart Galleries, Para. 2). In 1848, he took his second academic European tour to return later in 1850. The second trip did not leave him settled either, as he continued to travel while settling down briefly in the towns of St. Louis, New Haven and Providence. It was in this decade that he deeply studied and explored the effects of light on the environment, a subject that was equally dear to American Luminists Sanford Gifford, John Kensett C as well as Fitz Lane Hugh. Consequently he fully got into landscape painting (Hollis Taggart Galleries, Para. 2). In 1859, he rented a studio in the famous tenth street studio building in New York and became a full time painter (Lurie and Mappen, Pp. 355. ) It is in relation to this that he is remembered for his flora, fauna and landscape paintings that do not only have a rich effect of color and light but could also portray some poetic sentiments. Its while operating from the same studio that he met Fredric Edwin Church from the Hudson River school who was later to become his close friend and associate. This period is seen as the turning point in his life as it signaled the onset of his unique lifestyle and a lasting interest in landscape and paintings. In 1863, he interpreted the chaste Latin American coastal landscape in a unique manner and later toured Rio de Janeiro in Brazil in the same year (Hollis Taggart Galleries Para 3). The goal of the tour was to illustrate a complete different version of South American Hummingbirds. He was so enthusiastic about the Hummingbirds that he hoped to prepare an outstanding and an elegant album about these creatures in Britain. Though he hoped to have this album published in Britain, it was never to happen. Hummingbirds however continued to be a dear subject to him as evidenced by the paintings that he did in the rest of life. He continued making trips to the Latin America notably in Nicaragua, Colombia, Jamaica and Panama. In the course of those visits, he studied the local flora and fauna, painting both large and small landscapes of hummingbirds and orchids, works that saw him get recognition at the gallery exhibition in New York and Boston. At the age of sixty four in 1883, Heade got married and moved to St Augustine in Florida. This is where he was to spend the rest of his life while he continued to exhibit his paintings in northern towns such as Boston and Springfield Massachusetts. He was almost forgotten in the New York City but was later rediscovered during the revival of the Hudson River painting school and has from then on been accorded the respect and major status that he commanded out of his outstanding work. In Florida, an oil tycoon and hotel magnate Henry Morris Flagger invited Heade to set up another studio, which was to be last studio, in a building behind Ponce De Leon, a hotel that was owed by Flagger in St Augustine. In his two decades stay at St Augustine prior to his death on September 4 1904, he continued to paint while fascinated by the flora and fauna located in Florida. His works were mainly Cherokee roses, orchids and magnolias (Hollis Taggart Galleries, Para. 4). The works could often depicted the same flower over and over again but in different blooming states thus bringing out the hidden beauty of the environment that is not obvious to many. During his stay in St Augustine Florida and prior to his death, Heade made more than one hundred and fifty pieces of work . Most of this work focused on the exuberant nature and landscape, flowers, sceneries and fruits of the American south , topics that were dear to him also. It is against this background that he is remembered, having not only taken a lot if interest in a rare subject but also having pursued it with vigor, passion and up to the old age. He did what he liked most and did it best. The outstanding feature of any artistic work done by Heade is their capture of their botanic and scientific accuracy. They note every line on the leaf, every mark on the facet, fruit or blossom. The figures below are example of the artistic work done by the 19th century artist and depict the mystery surrounding him and his interest in the natural world. Though the work was done more than a century ago, the beauty and elegance has surpassed the passage time. Fig. 1 Source: http://www. martin-johnson-heade. org/ Although little is documented in writing about Martin Johnson Heade as he left no identifiable body of writing, his contribution to the field of art and painting is immense. Such is evidenced by the Martin Johnson Heade, a function organized and premiering at the Museum of Fine Arts (MFA) in Boson from the 29th day of September 1999 through the 17th of January 2000 which shed light on Martin Johnson Heade as one of the most original and all time artists in the history of mankind (Traditional Fine Art Online Inc, Para. 1). MFA owns an outstanding collection of work done by Heade including about 30 paintings, numerous drawings and other materials such as sketches and sketch books that he used. Although he was practically unknown during his own days, Heade is today also recognized in America as a great romantic painter and uniquely as a master landscape painter as far as floral still life is concerned. With a career that spanned over seventy years, a lot went to his name’s credit as noted during the function organized by MFA, having produced a varied body of work more than any other American artist of the 19th century. â€Å"Martin Johnson Heade is sure to give new insights into the work of one of the most intriguing of American artists, whose paintings have a strange and almost surreal intensity. Heade was one of America’s most productive and inventive artists, and his work reflects a wide range of talent and creativity. The exemplary work captures such a variety of moods, from his atmospheric effects, the glory of light, the sumptuous warmth of his orchids and tropical scenes, and the inexplicable sensuality of so many of his works in every genre. I hope recognition of his genius grows as more and more people are introduced to these superb paintings† (Traditional Fine Art Online Inc, Para. 6). During the popular Mesueum of Fine Arts event, Heade’s favourite hummingbirds painting was revisited. It was recounted that even if he never managed to secure the two hundred subscriptions needed to print his expensive book, which was never printed anyway, he produced four hummingbird chromolithographs for the book and could at the time be viewed in Boston as well as the sixteen paintings that were intended for the gems of Brazil from the Manoogian collection (Traditional Fine Art Online Inc, Para. 7). Earlier on in 1955, a historian and the then director of Macbeth gallery Robert Mclntyre had donated some work done by Heade to the Archives of American Art. Such included his sketch book, notebooks as well as letters and correspondeces between him and his close friend and associate Fredric Edwin Church between the year 1866 and 1899. In addition, they included a detailed notebook about hummingbirds that is handwritten as well as a circa dated in the range between 1853 to 1877. The scattred papers measure 0. 3 linear feet and date between 1853 and 1904. In the year 2007, the above were completely digitized to enhance archiving and are now avilable online as the Martin Johnson Heade Papers Online. They had first received a preliminary level of processing immediately after donation before being microfilmed in the same order that they were donated. The notebook and the sketchbook being the first ones to have been donated were therefore proffesionally conserved in the year 2004. Another area that is seen to have captured Heade’s passion is still lifes of southern flowers especially the magnolia blossoms laid on velevet. This was an advancement of an interest that he had since the 1860’s. In his earlier work in this genre, he had done flowers keenly arranged in an ormate flower vase and placed either on small or a large table, but covered with a mere cloth as opposed to velvet. At the time, he was the first and the only american artist who could create such an extensive body of work either in still lifes or in landscape and environment. In 2004, Heade was again recognized and honored with an outstanding stamp from the United States Postal Servive featuring a piece of his 1890 oil-on-canvas painting otherwise called Giant magnolias on a blue Velvet cloth. There were few artists who emulated head in the 20th century owing to the fact that he was unpopular at the time. However his work and art has been duplicated and forged by many especially in the 20th and 21st century. Such is attributed to the way his work has continued to turn up in garage sales as well as other unlikely places as opposed to works by other artists such as his friend Fredric Edward Church or ohn Kensett.. The popularity of his work can be attributed to the way he related with middle class buyers, his outstanding passion and effort put in as depicted in his various trips and his willigness to distribute his work all the country. Though unknown to him even at the end of his life, Martin johnson Heade was one of the most outstanding artist that ever existed on the face of earth. His passion in what was then an unpopular venture tells it all. His keen interpretation and approach towards the light and the environmet at large, his representation of the same on his paintings as well as his vigor and dedication to distribute his work, all leave no doubt that he did what he loved and in return loved what he did. His work does not only reveal what is unobvious to many but also unearths what is sincerely unknown and his spirit therefore continues to live moreso through his elegant work. Martin Johnson Heade is no doubt a legend whose life deserves recognition by and over generations while his work continues to demand respect over centuries. Works Cited: Hollis Taggart Galleries. â€Å"Hollis Taggart Gallaries. † 2007. 26 May 2010 . Mappen, Marc and Maxine N Lurie. Encyclopedia of New Jersey. New Jersey: Rutgers University Press, 2004. Traditional Fine Art Online Inc. â€Å"Meseum of Fine Arts Boston. † 29 September 1999. www. mfa. org. 26 May 2010 .